Now that the holiday season is officially over, it’s time to get back in the swing of things! Catch up with the latest digital marketing news, tips, and trends with some of our favorite articles from this past week. Keep these tips in mind to make 2019 the best year yet!
Visuals are 🔑 to maximizing your social media presence, and the emergence of image-based formats like Stories has only amplified this. With social media trends leaning towards increasingly visual shifts, you have to include images in your content for it to stand out! But then the question is what is effective in this context, and how can you ensure you’re maximizing your opportunities? Venngage recently surveyed more than 500 digital marketers to get some insights into how they’re using images, and what results they’re seeing from their efforts. Check out the rundown in this infographic!
In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings. Many SEO strategies can reach a point of diminishing returns where they keep making small changes that achieve frustratingly little. That’s why it’s important to understand what to prioritize as well as how to accomplish your goals. This article explores three key pillars you can focus on to strengthen your technical framework in 2019!
Large financial services firms continue running expensive television advertising campaigns aimed at further expanding their global brand awareness. But Kevin Schmidt, former Harley-Davidson communications director, thinks financial firms don’t need is awareness — what they need is preference. They clearly need to be engaging at a different level from what the other firms are doing. ThinkAdvisor recently asked Schmidt and other marketing experts to share their views on firms’ current TV ads.
“Robo-advisors” are online investing platforms that provide automated portfolio management services based on algorithms that combine your age and risk tolerance, among other inputs. While they aren’t human competitors, you should still be aware of what they offer potential clients that could be searching for your services. Robo-advisors can be a low-cost, effective way to invest, which might be attractive to potential clients. But what do you provide that stands out against this new technology?
We can probably agree that the more human your brand is, the more likely it is that human consumers will engage with it. At the same time, automation provides speed and efficiency that is a boon to businesses. Fortunately, automation and humanization efforts can coexist. The key is to stay human with your marketing, and make sure your technology supports your branding with a certain amount of surprise and delight. Start with these strategies:
- Keep your data usable so you can get personal.
- Prime your brand’s personality.
- Nurture consumers beyond conversion.