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By Blair Kelly Outreach

Five Little Things For Your Monday: September 13, 2021

5 minute read
Five Little Things For Your Monday: September 13, 2021 Featured Image

The weekend has come and gone, and we hope that everyone enjoyed themselves. Kick off this Monday with a Five Little Things article that’s bound to boost your marketing. From a five-step process to help with LinkedIn prospecting to video marketing tips and more, be sure to give this one a read.

1. A Five-Step Process for LinkedIn Prospecting via Advisor Perspectives

When it comes to LinkedIn, some advisors love it, while others are not the biggest fans. For those that do love it, they embrace the way you can connect with others and how you can expand your brand and boost your credibility while sharing content. Overall, it’s a great way to connect with others, and if you are looking to do more prospecting on this platform, follow these five simple steps.

  1. Step One-Plan time in your week
  2. Step Two-Know what you want
  3. Step Three-Choose 3-4 of your connections and browse their connections
  4. Step Four-Search their networks for prospects
  5. Step Five-Talk to connections for possible introductions

For more insight, check out the full article from Michelle Donovan.

Advisor Perspectives

2. How to do small business video marketing via iMPACT

Even though most small business owners know that an effective video marketing strategy drives growth, we aren’t always sure exactly how to do it. If you don’t have a plan, then you might feel stuck and not quite know where to start. The key is to hire an in-house videographer, and once you have done that, here are the 7 types of videos you need to succeed.

  1. The 80% video
  2. Bio videos for email signatures
  3. Product and service fit videos
  4. Landing page videos
  5. Cost and pricing videos
  6. Customer journey videos
  7. “Claims we make” videos

To find out more, check out the entire article.

Small business video marketing

3. How to exceed client expectations via The Client Driven Practice

Meeting and even exceeding client expectations is the best way to cultivate loyal clients who will refer others to you. Asking about the quality of your work won’t tell you directly what you need to know. So, rather than asking, “How Am I Doing?” It’s better to ask, “When you chose to work with us, what were your expectations?” This gets directly to how prospects evaluate you and your work. Find out more in how to properly ask question in this article and find out how you are doing in this article.

The Client Driven Practice

4. Great Questions Create Great Connections via Financial Planning Association

With the recent updates to Google’s Core, there has been an increased visibility of an abundance of sites and opened the door for businesses to maximize their online presence. By focusing your public relations strategy, you can capitalize on your efforts. How can you do this?

  1. Identify your goals
  2. Prioritize popular keywords
  3. Use backlinks

Check out the entire article find out more.

FPA blog

5. More Than One Target Client? Here’s How to Make it Work via Absolute Engagement

Is there a way to make multiple target markets successful? While we often discuss the importance of focusing on just one target niche, there are ways to make multiple successful. Julie Littlechild weighs in to discuss the three factors that make it possible, and they are:

  1. Scale
  2. Alignment
  3. Exclusivity

For insight into each point, check out the article.

Absolute Engagement

Struggling With What Content to Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).

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About the author

Blair Kelly

Blair is a social media and marketing coordinator at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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"The Twenty Over Ten website continues to deliver results, both in activity, and more recently in client acquisition."

Josh Null - Gulf Coast Financial Advisors

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