Welcome to the first Monday in October! Start the week off on the right foot by reading our top reads on lead generation tools, free keyword research tools, how to get out of a content rut, what to say to potential clients to differentiate yourself, and the importance of searcher intent for content creation.
1. Lead Generation For Financial Advisors: 5 Must-Have Tools via Lead Pilot
Do you have a strong website but it still isn’t the lead generation machine that you were hoping for? Thankfully, there are plenty of useful tools to help boost your leads in no time. This article outlines five must-have tools for lead generation that will surely skyrocket your numbers.
2. 25 of the Best, Free Keyword Research Tools (2019 Edition) via Social Media Today
Effectively using keywords is vital to driving traffic to your website and marketing your advisory firm. But, how do you know which keywords are best for you to use to optimize your website? This article shares 25 free keyword research tools that will help you decipher the prime keywords you should be incorporating within your website content.
3. Is Your Content In A Rut? 3 Unexpected Ways Your Readers Can Help via Perfectly Planned Content
Constantly coming up with fresh and compelling content for your readers can be daunting. However, as the article points out, asking your audience themselves what they want you to write about may just be your solution to writer’s block. Read more to learn how your readers can help inspire you to generate noteworthy content worth reading.
4. Words That Win Business (Distraction-Proof Advisor Idea Video #160) via Paul Kingsman
How do you differentiate yourself from the other advisors that prospects are considering? You use language that illustrates that you provide a unique value to your potential clients in order to stand out from the rest. If you struggle coming up with what to say to potential clients, this video is for you.
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When it comes to generating content that your site visitors actually want to read, taking into consideration their needs is a must. What benefit does your content provide them? How can your content help them? You should always create content with the purpose providing answers and real value to people who are looking for information about your services or products. Read more to learn about the importance of searcher intent.
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