Who is ready for Halloween this week? We know that we are over here at Twenty Over Ten, but before you get into the spirit of the holiday, we have some Spook-tacular articles on proper communication and client acquisition, social media, and marketing that we wanted to share with you to kick off your week!
1. Persuasive Communication with Jeff Tippett via Top Advisor Marketing
Communication is such an important part of being a financial advisor and doing this properly to help with client acquisition can be a strain on both a firm’s time and money. It requires marketing, sales, attending events and many other things to gain leads which hopefully will turn into clients.
How to you make this process more effective? You use persuasive communication. This technique uses effective reason and argument, as we all believe in the products that we are selling, and persuasive communication can help you effectively articulate this to potential clients.
To find out more on how to implement effective communication to gain clients from Jeff Tippett on this week’s podcast, then listen below!
2. How to Boost Your LinkedIn Posts with All-Text Posts via Social Media Today
Building your presence on LinkedIn can take a lot of time and effort, and creating and optimizing your profile is just the first part to making your brand really stand out to viewers. To begin to do this, you need to ask the questions, such as, how do you engage with others and how do you ensure that the correct people are viewing your profile?
It is important that you start by getting in front of the right people, which can be a challenge in itself. Though links that share third-party articles are important, based on the article, the content without links received many more views. How do you do this? Here are some simple steps:
1. Write a relatable story with a LinkedIn-initiated hashtag.
2. Create an all-text version of your article.
3. Share some tips that are targeted at your audience.
4. Start a poll and ask your followers to tag others in the post.
5. Share your opinion on topics that your network cares about.
6. Offer something of value for free.
7. Share a personal experience, but relate it to professional themes.
These tips are just the start on how to establish yourself on Linkedin, so for more in-depth details on each of these reasons, check out the article below.
3. Retirement Plan Marketing: How to Choose Blog Topics that Get Attention via Wavelength Financial
We constantly talk about the importance of blogging as a financial advisor, and the same goes for when you work with retirees to create retirement plans! When your name or firm is googled, it is extremely beneficial to you for articles to easily pop up that you have written, showing you or your firm as thought leaders in the industry and establishing credibility.
When you are trying to attract visitors that will eventually become clients, here are things blog topics to keep in mind:
1. Client Concerns
2. Client Compliments
3. Ask the question-What common issue do you find most with new clients?
To find out more on the importance of blogging to gain attention, read on below!
4. How brands can maximise marketing effectiveness via Marketing Week
Financial Advisors understand the importance of marketing, but being able to know how much to spend and truly measure the ROI of marketing is where the challenge still lies.
Marketing Week shares pointers in creation with Thinkbox in this episode on how to more effectively market and ensure that you are getting the maximum return on investment for what you are spending and the work that you are putting in.
For tips and pointers, listen below!
5. 6 of the best social listening tools for 2019 via Search Engine Land
More and more brands are turning to social media in order to get insights on their customers, so because of that, social listening tools are definitely gaining speed!
Social listening allows you to have access to what people are saying about your brand, industry, or competitors across social media and the internet, and this can often be done without them even know that you are “listening.” When the correct words and filters are used, you can receive unbiased information about what is being said about you or your firm!
We have our top six tools of 2019 listed below!
1. Awario
2. Agorapulse
3. TweetDeck
4. Keyhole
5. Mention
6. Brandwatch
Read on to find out more about each of these tools below!
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