We are less than three weeks away from Thanksgiving, which is hard to believe! Before the holidays really get into full swing, it’s important to continue moving forward so that you can prepare for a strong close to the year and a great start to 2022. So, let’s kick the week off with five of our favorite articles, with tips for elevating your content marketing strategy to creating stronger landing pages and more.
When it comes to content marketing, financial advisors usually fall into two categories:
- They have a marketing strategy, but it’s an overwhelming mess
- They are comfortable only creating one type of content and stay in their comfort zone.
And while it’s necessary, consistently creating strong content can be incredibly overwhelming. And when a firm isn’t creating enough content, they run the risk of getting lost and creating a stagnant online presence.
So, how can advisors create a content strategy that actually works?
The 20% Theory
If 20% of your efforts are focused on content creating, then it’s important to figure out the right type of content for your firm.
The 80% Theory
Once you determine the type of content creation you will be doing, you can start to focus on all of the ways that you can repurpose that content. And here are five easy ways to do this.
- Idea 1: Use social media posts to nurture more leads
- Idea 2: Use blogs as presentation outlines
- Idea 3: Video transcripts can be turned into blog content
- Idea 4: Figure out lead generation ideas
- Idea 5: You can supplement client touchpoints.
To find out more, check out the entire article from Perfectly Planned Content.
When you run ads, you want to get your visitors to a landing page. But if nobody is converting, then it becomes a waste of time and money. In this podcast episode, learn exactly what you need to do in order to boost the conversion rate of your landing pages.
Some highlights include:
- Why your design, CTAs and SEO will never matter without the right headline
- How writing 25 headlines for a single landing page can boost your marketing
- The easiest way to make people act on your landing page
- Why ease of use can make your landing page more effective than beautiful design or persuasive copy
Give it a listen!
In a recent webinar from Samantha Russell, she hosted a live office hours “Ask Me Anything.” Everyone came with awesome questions, and she had all the answers. From how much should advisors be spending on Google or Facebook ads to what type of social media content gets the most engagement, she had all the answers. Check out the full article for more answers to the top digital marketing questions.
Even though hashtags have been around for a long time, people still aren’t quite sure how to properly leverage them. In order to use hashtags effectively, you need to research and figure out how to use them properly in order to discover your target audience. The handy infographic provides some answers below.
Video marketing is an increasingly popular way to reach your audience. So, how can you build an impactful script that really resonates with your audience? The video below offers tips to attract more clients with video marketing.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).
About the author
Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.