Five Little Things For Your Monday: November 23, 2020

It’s hard to believe that Thanksgiving is this week! We’re sure everyone is excited about the shortened workweek, so before you head out for the holidays, be sure to check our week’s Five Little Things article. It’s got tons of tips on everything from outsourcing your content and when to post on Instagram during the holidays to planning for 2021 and much more!

1. 4 Clear Signs It’s Time To Outsource Your Content via Perfectly Planned Content

Creating content is a huge part of your marketing strategy as it helps you to engage with your audience, drive traffic and show that you are a thought-leader in the industry. However, when it comes to managing your time, running a business and getting everything else on your plate done, how do you find the time?

If you are trying to consistently create strong content but just don’t have the time, here are four signs that it’s time to start outsourcing.

1. You simply have too much on your plate
2. You don’t particularly like writing
3. You can’t seem to find that specific strategy
4. You are getting traction from your posts

If you are experiencing any of the above, it’s time to look into outsourcing your content. The entire blog from Zoë Meggert will give more detail into this.

2. The Best Times to Post on Instagram During the Holidays [Infographic] via Social Media Today

According to Mention, an estimated 71% of businesses are on Instagram. When it comes to this useful platform, how do you get the most engagement out of it? When it comes to figuring out what works best for your firm, see what other like-minded companies are doing and find out what works best for them, as well. The infographic below can help you figure out when you should post on Instagram in order to get the highest engagement from your audience.

3. The first sale you have to make… via Tony Vidler

Financial advisors often say that they are struggling to get potential clients to engage, especially since many advisors won’t buy what you are selling until they trust you and trust your process. Unless the client trusts the process then effective advice can’t be delivered from the advisor. Because of this, trust in you is the first sale. The second sale is selling potential clients the process and to do that we have to show them how the process creates good outcomes.

So, there are two sales that must be made before the actual service is sold. To find out more about this, check out the entire article.

4. Better 2021 Planning-Part I (Distraction-Proof Advisor Idea Video #219) via Paul Kingsman

If you don’t have a clear vision of your success, then you are making it harder for yourself to be successful. Have a clear picture of what you want to accomplish in order to do this. Three ways to do this are:

• Create a clear picture of what you want to achieve.
• Make focusing on this picture a priority each day.
• Once you see the picture in your mind, imagine how you’re going to feel when you achieve the success you want and use that to motivate your action.

The video from Paul Kingsman below can provide more details.

5. Guide to Writing a Business Plan for a Business via SmartAsset

When you are writing a business plan for your firm, there are some crucial aspects that you need to include, such as:

• Future Income
• Cash Flow
• Balance Sheet Changes

Additionally, they are usually written in a time frame of a couple of years, however, with long-term planning, they will go even further. 2021 is a year for growth and change, so it would be a great time to start writing a business plan for your firm. The financial plan section of a business plan is a look into helps you to look to the future and figure out what you need to do next. To break these steps down for you, check out the entire article.