It’s the first Five Little Things article of November, and we cannot believe there are only two months left in 2020! It has been a whirlwind of a year, to say the least, but we still have some time to continue working hard as we prepare for 2021. Start your week off right with some of our favorite reads on writing a stronger subject line, the recipe for successful content marketing, optimizing your Google My Business listing and much more!
1. How to Write Subject Lines that Prospects will Click on via Advisor Perspectives
Did you know that eight out of 10 people will read the subject line of an email, while only two of them will go on to read the rest? Getting someone to read your emails is half the battle, so how do you get more prospects to click on your emails? CMO Samantha Russell provided some insight on how to write subject lines that more prospects will click on and engage with the 5 tips below.
- Be methodical in how you write your headlines
- Use specific keywords
- Use the language of your niche
- Ask a question in your title
- Be unique so that you can stand out
For a deep dive on how to grab your audiences’ attention, check out the entire video below plus the article here.
2. Growth Through Marketing Automation via 2020 Wealthies Circle
Head of Business and Strategy at Twenty Over Ten Ryan Russell and CMO, Samantha Russell had the opportunity to serve on a panel and offer their insights for how to grow your business through marketing automation. Check out the full panel here!
3. Episode 267 – Ways To Get Women Highly Involved in Retirement Planning –– With Marcia Mantell via Top Advisor Marketing
When it comes to planning for retirement, women often have different retirements than men and that includes how they plan for it. Marcia Mantell, owner of Mantell Retirement Consulting, Inc., a retirement blogger, and author of “What’s the Deal with Retirement for Women?” and “What’s the Deal with Social Security for Women?” joins Matt on the podcast today to discuss:
- Why there are differences between how women and men plan for retirement
- Ways to make conversations with women visual (without using boring pie charts)
- How to bring what’s most important to women into the planning conversation
- Reasons to add a Social Security expert to your team
- And so much more!
Give this informative podcast a listen to find out how women can best plan for their retirement.
4. 4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday via Moz
There are a lot of options when it comes to customizing your Google My Business profile, so how do you know what you should be focusing on? These four options are the ones that carry real impact.
- Business Name
- Categories
- Website
- Reviews
For details about each, check out the entire article.
5. Stop Trying To Please Everyone via The Podcast Factory
While you want to make your clients happy, it’s important to remember that you can’t please everyone at the same time. If you are constantly chasing acceptance, it will be more difficult to find clients that truly appreciate you. In this podcast, you will learn how to how to build the type of client relationships that you want and not be a pushover. Give this episode a listen and start building stronger relationships.
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About the author
Blair Kelly
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
