Five Little Things For Your Monday: November 16, 2020

It is already the middle of November, and it’s hard to believe that Thanksgiving is next week! Before we begin the holiday hustle, take a few minutes and settle in to read our Five Little Things article. It’s a can’t miss read that features tips on developing a marketing strategy that helps you to stand out from the competition, what to expect with Google Analytics, the future of financial planning, connecting with prospects in a virtual world and much more.

1. 2 Tips to Develop Marketing that Stands Out via Shauna Mace

When it comes to marketing, you are competing against A LOT of competition. When it comes to standing out, too many times, marketers create content based on what they think their competition in the industry is doing, which in turn, can cause them to create generic content. In an increasingly digital world, consumers see so much content every day, so how do you stand out?

So, when starting your approach to marketing, you need to first keep your audience, goals and resources in mind. However, beyond that, there are two main things that you should keep in mind.

1. Your unique voice and perspective based on your values and brand
2. The gaps in your competitive marketplace

Create your own way rather than following the competition, and you will start to see yourself stand out from others as you create a stronger marketing strategy.

2. Google Analytics 4: Your business website analytics are now smarter via iMPACT

Due to a COVID-19 pandemic, your website is an even more important part of your business. While millions of people were already using Google Analytics to find out more about the type of traffic that their website is getting, it’s more important than ever as we continue to grow in an increasingly digital world.

The announcement of Google Analytics 4 the most recent update, and it is poised to give users the crucial insights that they need to grow. To find out more about this update and how your business can use this important tool, check out the entire article.

3. The Evolution and Future of Financial Planning with Tony Stitch of Advicent NaviPlan via NaviPlan by Advicent

In this podcast, hear from Advicent COO Tony Stich and host Mike Langford as they discuss the evolution of the financial planning practice, how FinTech can help advisors to serve clients and what the future of the industry looks like.

Give the podcast a listen to find out more about the evolution and future of financial planning.

4. Advisor Marketing Strategies for a Virtual World via FlexShares

The pandemic has put the world on hold and that goes for peoples’ prospecting and marketing plans, as well. However, as we navigate this difficult time, advisors have learned to connect with clients and leads virtually as this appears to be “the new normal” for the foreseeable future.

The team at FlexShares had an opportunity to speak with  Dr. Maribeth Kuzmeski, Ph.D., President of Red Zone Marketing and she had some key tips for marketing in a virtual world.

1. Host a virtual event
2. Update your website
3. Publish content online

These three simples tips can make all the difference in your marketing strategy, so to find out more about each, check out the full article.

5. Specifics Matter More Than Control via Paul Kingsman

Too many times, people waste valuable time and money focusing on things that they cannot control. In 2021, it’s important that you aren’t doing this so that you can focus on the important thing. Some ways to do this are:

1. Write down what you want to achieve next year.
2. Look at the metrics of what you want to accomplish. Set specific numbers.
3. Break those big annual goals into quarterly targets and focus on meeting those.

Check out the video from Paul Kingsman to kick the next year off right.