Phew! Between the Kentucky Derby and Cinco de Mayo, it was quite the busy weekend for people I’m sure. You might need a pick me up after all of that, and what better way to get that than from our Five Little Things article? Check out some of our favorite reads on YouTube, Google My Business and marketing analytics.
1. 3 unexpected reasons baby boomers are turning to YouTube via Think with Google
My how times have changed! The generation born in the mid-1940s to mid-1960s, also known as “Baby Boomers” grew up in an era where if you turned on the TV, and what you wanted to see wasn’t on, then you would have to hope for a rerun or miss it. We definitely take the “on-demand” media for granted, since we can pretty much access to what we want to see at any time.
Baby boomers are 1.3 times more likely to watch something on YouTube rather than reading directions on how to do something. Not only do they do this and use it to learn something, but they also use YouTube to keep up on entertainment and news. Because of this, think about your brand and how you can market to this generation via YouTube. For more information, check out the article below!
2. 9 YouTube Video Ideas to Inspire Your Brand’s YouTube Channel [+Examples] via HubSpot
In this day and age, almost every brand has their own YouTube channel. However, just because you have a channel doesn’t mean that you are going to excel.
So, how do you go about making sure that this brand thrives and your YouTube channel is flourishing? Going about trying to do this is extremely ambitious, because not only do you have to spend the time to create the video, script them, and edit them, but you also have to make sure you are reaching the right audience. These 9 ideas below can help to get you started on doing this!
- About Us
- Culture
- Ask me Anything
- Comedy
- Shows
- Explainers
- Tutorials
- Customer Case Studies
- Product Promotions
For more in-depth information for each topic, keep reading below!
3. A Small Business Guide to Google My Business [Infographic] via Social Media Today
Google has been putting increased focus on its existing search tools and options to provide more opportunities for businesses to maximize their exposure through its platforms. This includes adding a range of options to improve their Google My Business option, as well. Are you not yet using this tool? If this is the case, you should definitely check it out!
To find out more about using this tool, check out the infographic below!
4. Choosing the right marketing analytics solutions for your company via Search Engine Land
It’s so important to use the correct digital marketing tools in order to be able to measure your efforts and get an advantage over your competitors. What is the best way to do this though?
- Ask yourself: How does your content influence buyers?
- Identify online actions most likely to lead to purchase.
- You should do testing, experimentation and personalization in order to eliminate problems during the customer journey
- Do an SEO audit to increase organic marketing.
Those are just 4 simple solutions, so click the image below for more detailed information!
5.
If videos are not a part of your video marketing strategy yet, then they definitely should be! It has become very popular, and it doesn’t show signs of going away. Videos are a great way to include more content in a different way, and the statistics below can show why it’s so important to use.
81% of businesses use video as a marketing tool, up from just 63% percent last year.
78% of people watch online videos every week, and 55% view online videos every day.
72% of consumers would rather learn about a product or service by way of video
When you are getting ready to do your videos, it’s important to get organized and you started with pre-production. Here is a list of the things you need to start with:
- A Storyboard
- B-roll Brainstorm
- Coordinate equipment and a vendor
This is just the start, so for more information and when the rest of the checklists will be rolling out, check out the article below!
