Happy Monday! We hope everyone is having a wonderful Memorial Day! Kick off your Memorial Day by catching up on the latest tips and trends in Twitter, free stock photos, branding, revamping current content, and blogging.
We all know how essential a strong social media presence is when it comes to marketing your advisory firm. This article emphasizes the importance of using Twitter to enhance your marketing efforts and your ability to connect and engage with your current and potential clients.
The article goes into detail about three ways to maximize Twitter for your brand or business:
- Leverage videos
- Participate in Twitter chats
- Participate in real-time marketing opportunities/trending hashtags
It’s no secret that adding images is crucially important when it comes to successful online marketing. Adding interesting images can make a huge difference in driving more traffic to your site as well as enhancing the overall feel and look of your website. It can be daunting to determine how to go about finding the perfect images. Thankfully, there are many options when it comes to choosing high-quality images to improve and refresh your website’s content design.
This article highlights 10 sites that offer free stock photos at the tip of your fingers:
Financial advisors can learn a lot from this reference! Whether you realize it or not, your business is a brand. As the article points out, it is important to be purposeful and strategic and, most importantly, be involved in how you are perceived by your clients and community. When developing and building a brand, it’s vital that you get to the core of who you are and how you want your advisory firm to be recognized.
When it comes to setting up your website, you put a lot of energy into coming up with content based on keywords or search terms, that seem likely to draw potential clients to your site. The next thing you need as you are setting up or revamping your website is to refresh the current content that you have. Renewing your current content is the most powerful way to increase traffic to your site and improve your SEO.
Here are four ways the article suggests to do that:
- Recycle your old content.
- Consider combining old content.
- Optimize the keywords.
- Reset the clock.
Below are some pointers the article gives on writing solid business content that attracts viewers:
- Write for your audience.
- Check out your competition.
- Don’t forget about SEO.