May is heating up, as we get closer and closer to it being “officially summer.” Not only are the days get hotter, but our content is heating up! With tips for boosting your engagement on social to when the best times to post are, we’ve got five of our favorite articles of the week to help you kick off your Monday.
1. The Secret Social Media Strategy That Will 5x Your Engagement via Advisorpedia
It’s no secret that your social media strategy is a huge part of your overall marketing success, but what if you could improve it and get five times the engagement by following the 80-20 rule. Chief Evangelist at FMG Suite and Twenty Over Ten, Samantha Russell elaborates on this simple formula in the video below. So, give it a quick watch and find out how this can boost your algorithm.
2. Advisors: Are you Netflix or Blockbuster? via SEI
Today, Netflix has a market cap of over $221 billion, while Blockbuster has only one remaining store, located in Bend, Oregon. It’s astounding how quickly that changed, and shows an important lesson when it comes to creating a sustainable business model. Many firms are still run in a rather advisor-centric fashion when in reality, they should be run in a client-centric way.
In order to seize the accelerated evolution of a business model, advisors should:
- Focus on specialization
- Focus on partnerships
- Focus on integration
For details on each, check out the entire article.
3. How Financial Advisors Can Get Clients To Happily Pay More via The Podcast Factory
Financial advisors help people manage their money, however, many of them have “money blocks.” In this podcast episode, you can discover how transforming your money mindset will attract clients who want to pay you more than what you are charging now.
For some awesome insight, give the podcast a listen.
4. What financial advisors should say on LinkedIn via Sara Grillo Podcast
In this podcast, Sara Grillo discusses the five phrases you should be using on LinkedIn. In order to give your social media strategy and boost and start driving more leads to your platforms and advisor website, check out this podcast.
5. New Report Looks at Best Times to Post to Each Platform, Based on Insights from 20k Users via Social Media Today
Posting strong content consistently is so important to growing your following and boosting your online presence. Based on 20,000 users, the following article shows the best times to post on:
For a deep dive into each, check out the entire article.
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.