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By Lauren Keeports Outreach

Five Little Things for Your Monday: September 19, 2016

3 minute read
Five Little Things for Your Monday: September 19, 2016 Featured Image

Happy Monday, all! In continuation with our Five Little Things series, here are five articles from the past week on the importance of implementing social media marketing and content marketing strategies for your firm.  The articles explain why these areas are so crucial for brand awareness and differentiation, as well as provide tips on developing your own strategies.  There is also information on how to keep your plans in check and measure the results! Our Twenty Over Ten team found this information incredibly insightful and helpful, and we hope you do too!

1. Sustainable competitive advantages in digital marketing

In this article, columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.

Marketing resources for financial advisors

Marketing resources for financial advisors

2. The Right Mix of Content Marketing

In a world inundated with a continual stream of social media messaging, it’s important for financial advisors and firms to be strategic in their approach to the ratio and frequency of curated versus original content that they produce. This article provides insight on finding the right mix between the two.

3. Five Content Marketing Ideas for October 2016

There are countless events that you are able to leverage and incorporate into your firm’s content marketing strategies this October. This means you have plenty of opportunities to engage customers and potential customers by publishing articles or releasing videos about Halloween, the upcoming holiday season, Breast Cancer Awareness Month, etc. This article provides five ideas, but the possibilities are endless!

Marketing resources for financial advisors

4. Online Marketing Analytics: An Underused Game-Changer

This article lays out four simple steps that you can use to up your online marketing game. They begin with the importance of looking at online marketing slightly differently than traditional marketing, then explains how to track, manage and optimize your campaigns.

Marketing resources for financial advisors

Marketing resources for financial advisors

5. A Social Media Marketing Checklist

This roadmap provides daily, weekly, monthly, and annual social media tasks and checkpoints to make sure your strategies are remaining effective.

We hope you found these articles as interesting as we did! Be on the lookout next week for another set of Five Little Things for your Monday.

Also be sure to check out: New SEC Rules Increase Social Media Disclosure Requirements for Investment Advisors and 10 Best Sites For Free Stock Photos