It’s the first Monday of July and what better way to kick off a new week and a new month than with today’s Five Little Things?! This post includes articles touching on social media, public relations, blogging, and more- here it is:
Our early environments shape us for the rest of our lives. That’s why there is so much difference between the generations, said Cam Marston, an expert on generational change and founder of Generational Insights. Planners should understand the vast differences between the generations and know how to talk to and communicate with each one. This article breaks down key distinctions between Boomers, Gen-Xers, and Millennials.
The usage of social media among financial advisors has dramatically surged in recent years. While the financial services industry was slow to adopt social media in large part due to industry regulations and compliance hurdles, usage has increased at an incredible pace and it has become a regular business-building and marketing norm for the majority of advisors today.
According to Putnam Investment’s 2016 survey, not only are 85% of financial advisors using social media for business purposes now, but also 80% of advisors reported acquiring new clients. In fact, these advisors have reported a median gain of $1.9 million via social media outlets. It wasn’t so long ago that advisors were not “liking” and tweeting as they do now. If you are in the minority that hasn’t jumped on the social media bandwagon, the time is now to get familiar with your firm’s social media compliance policies because your competitors are obtaining real results from their efforts.
3. The Natural via Ficomm
Public Relations is challenging. Because it is by nature unpredictable, with no precise formula for achieving a desired result, it can be particularly stressful both for those who practice it as a profession and those called upon to be the standard bearers for their companies in the face of consistent media scrutiny. This post focuses on the latter.
(Pssst. For more PR info, check out our latest Public Relations 101 blog post series!)
When people ask how Neil how he has been blogging for over 10 years, he usually tells them that blogging is like any sort of long-term relationship. Some days are great, and others aren’t so great, but you’re in it for the long haul. On the other hand, blogging is its own animal. It requires a lot of active work and when you’re starting out, pretty much every day is a hustle. In other words, blogging successfully takes a lot of work. But that doesn’t mean blogging has to be difficult. Without further ado, here are 5 things that will help you never quit blogging.
Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A couple of weeks ago, the company moved Google Posts into GMB, and that is where you can access it now — on both the desktop and the Google My Business Android and iOS apps. Learn more about this feature and how to navigate it in this post.