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By Lauren Beichner Outreach

Five Little Things For Your Monday: July 1, 2019

3 minute read
Five Little Things For Your Monday: July 1, 2019 Featured Image

Welcome to July! How can it be July already?! Let’s make July a good one and start the month off right by indulging in some of our favorite reads on digital marketing, niche markets, landing pages, content generation, and branding.

1. 4 Toughest Digital Marketing Challenges Financial Brands Face Today via The Financial Brand

Are you experiencing challenges with your digital marketing strategy? The good news is you’re not alone. The article highlights solutions to these common shortcomings in digital marketing. According to the article these are the four toughest digital marketing challenges: 

  1. Challenge #1: The Marketing Strategy Isn’t Digital-First

  2. Challenge #2: The Strategy Lacks a Higher Brand Purpose

  3. Challenge #3: Defining Target Segments Using Brand Personas

  4. Challenge #4: ‘Narcissistic Marketing’

2. Capitalizing on a Niche as a Financial Advisor via Think Advisor

Whether you have an established firm or are just getting started, we all know about the importance of developing a niche market.. Read more on how advisors who specialize in a specific niche can find more success by standing out from their competitors, increasing their profits, and bringing valuable insight to clients.

3. Creating landing pages that convert via Search Engine Land

Your landing page has the power to make or break your digital marketing strategy. If you’re looking to generate leads for your business, it’s critical that have an effective landing-page strategy. Read more on how to optimize your landing page strategy to help convert visitors into clients!

4. How to Write Like Someone Might Actually Read Your Work via Practice Management Blog 

Is  compelling content a challenge for you? Producing unique and interesting content is the first step to an effective marketing strategy. Whether it’s blog content, webinars, or social media. your content has the ability to make or break your advisory firm’s marketing strategy. Read more on how to generate content people will actually want to read!


Your brand is the identity of your business. It is the backbone of your advisory firm so you want to carefully think through what your firm’s brand represents. Read more on three things you’re likely doing wrong with your brand that you need to stop doing right now.