Happy Monday! We hope everyone had a great weekend. Now, let’s dive right in. Here is this week’s Five Little Things:
It’s clear that social media has had and continues to have a substantial impact on our daily lives—and it’s hard to imagine sites like Facebook ever going away, with more than 1 billion people currently using the platform. But when you look at the broad context of social media, and some of the recent developments shaping the industry, you have to wonder—are we heading to a post-social media world?
Consumers despise annoying online marketing tactics. It takes an incredible amount of effort, creativity and money to attract visitors to your website. The last thing you want to do is annoy them to the point they leave, never to return. Going overboard with automation, suffocating them with calls-to-action and delivering an unpleasant experience are just a few surefire ways to ensure you push away more potential customers than you reel in. Here are four annoying online marketing tactics that you need to stop immediately.
The ease and availability of text, image, and video platforms have allowed humans to “connect” at scale. Think of the reach of Facebook and WhatsApp. But with today’s headphone generation, there’s a growing market for audio content beyond music. Every company from media outlets to consumer brands, should have an audio strategy as content creation and consumption habits continue to shift and this article breaks down three reasons why.
If your customers won’t even call Mom on the phone anymore (they’re texting her instead), why are you forcing them to call your business on the phone any time they need customer service or support?
Content Marketing is still one of the best ways to generate leads for companies, yet many entrepreneurs struggle with creating a successful content strategy. In reality, you don’t need to write hundreds of individual blogs. In fact, one of the best ways to become known as a thought leader in your industry is to take one well-defined topic and turn it into many related content pieces. Sounds complicated? It doesn’t have to be. Here are three ideas for how you can make the most out of the blogs you’ve already written.