We hope that your first month of 2022 is off to a great start. It’s hard to believe we’re already halfway through, but we are moving right along. Take your marketing into high gear with five of our favorite reads from the week, including how to turn website visitors into leads, how to create a winning brand strategy post-Covid, how reviews can boost your SEO and more.
1. 4 tips for advisors to turn website visitors into leads via SEI
In today’s world, digital marketing is a huge component of financial advisors’ marketing strategy. And in this day and age, advisors face two big challenges in their strategy:
- Prospects overlook their website because of too much competition
- Prospects visit their website but leave without converting
So, how can you fix that in 2022? Here are four things that will help your website convert more leads this year.
- Create targeted landing pages and gated content
- Create an email newsletter
- Organize virtual events
- Connect on social media
Give these four tips a try and boost your marketing strategy in the coming year. 
To say that the world has been “shaken up” over the last two years would be an understatement. So, how can your firm create a winning brand strategy post-Covid? It’s pertinent that companies are researching what customers care about, because once you understand the values and characteristics of your target audience, you can really start to capitalize. Learn exactly how to do this in this article from MarketingWeek.
3. How customer reviews can improve your SEO efforts via Search Engine Land
We’ve been saying it for a long time, but customer reviews can really boost your SEO efforts when done well. They help build trust in your brand by publicly showing that you are a trustworthy business. In order to do this, here are five ways that you can leverage customer reviews.
- Emphasize off-site SEO
- Don’t neglect your referral traffic
- Display reviews on your website
- Pay attention to start ratings
- Make sure of long-tail search queries
To learn more about each point, continue reading.
4. 51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work via Content Marketing Institute
You want your content marketing strategy to shine, but there are some things that can dull it just a bit. And what might those be? 51 experts shared the myths and missteps that have hurt their work.
5. 22 Smart Google SEO Tips for 2022 via Moz
Boost your SEO this year by implementing these 22 tips. From using A/B testing to link building and more, be sure to give this one a read.
Struggling With What Content to Share on Social Media or via Email?
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About the author
Blair Kelly
Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
