The weekend flew by, and we hope that everyone was able to recharge for another busy week ahead. It’s cold out there, so brew yourself a hot pot of coffee and check out our Five Little Things article with reads on paid advertising on social platforms, video marketing tips, digital marketing trends to watch for and much more.
1. Which Platform Is Worthwhile for Paid Advertising? via Iris.xyz
There are so many marketing tools and tactics out there now that you can use to boost your marketing firm. So, when it comes to advertising, which ones should you be using? This blog breaks down these four types.
- Pay Per Click (PPC)
- Banner Ads
- LinkedIn Ads
- Twitter Ads
Find out more about each and which will work best for your firm by checking out the entire article.
2. 14 Video Marketing Lessons from the Experts via Hearst Bay Area
Video marketing is an incredibly important part of your overall campaign, especially as we have been connecting in different ways. Hear from 14 experts across the industry, including Samantha Russell, Chief Evangelist for Twenty Over Ten & FMG Suite, for the most important lessons they’ve learned while using video marketing.
Her top advice is to not overthink it and just get started. To find out more about her insight and how to get started, check out the full article.
3. 8 Digital Marketing Trends To Watch In 2021 via Perfectly Planned Content
Many firms were moving towards a more virtual world that connected digitally, however, the COVID-19 pandemic accelerated this. With 2021, comes a renewed sense of hope, and here are the top 8 trends we expect to see and implement throughout the year.
- Understand the importance of local SEO
- Keep an eye our on voice search
- Be prepared for social commerce
- Incorporate interactive content
- Be more personal
- Embrace brand activism
- Try out nostalgia marketing
- Go live
As we take on the new year, make sure that you are embracing these trends and staying ahead of the marketing game so that your firm can grow in 2021.
4. 2021 Advisor Marketing Predictions: 36 Must-Read Insights From the Experts via WealthManagement.com
As we look into 2021, we want to know what changes in consumer behavior and marketing strategies are here to stay. Is digital marketing here to stay? Samantha Russell had the chance to offer her insights, which included choosing a spokesperson for your firm when creating video then using that across multiple channels. Find out more about what she had to say plus tips from 35 others in the article!
5. Marketing: Why You Need Both a Plan and a Strategy via ThinkAdvisor
When it comes to creating a strong marketing strategy, you need to create two distinctive parts so that they can work well together. Many times when advisors find themselves getting stuck, it’s because they don’t know the difference being a strategy and a plan, as those are two distinct parts of marketing and you need both to succeed. When trying to succeed in marketing, three things to do are:
- Define a strategy and plan
- Identify your return on investment
- Be consistent in your marketing
Read on to find out more about each!
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About the author
Blair Kelly
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
