We can hardly believe December is already here! We know this can be a crazy time of year, so take a break to check out some of our favorite marketing articles of the week.
1.How eMoney & Twenty Over Ten Helped One Advisor Create a Unique Digital Presence via Twenty Over Ten + eMoney
2.8 Simple Ways to Utilize a Blog to Improve SEO Results via Search Engine Land
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results.
3.9 Ways to Market Your Small Business During the Holidays Via Entrepreneur
It’s holiday season! And by “season” I mean months of costumes and celebrations and eating … lots and lots of eating. Many of the big holidays are already behind us, like Halloween, Thanksgiving, Black Friday, and Cyber Monday. However, Christmas, Chanukah, and New Year’s Eve are still ahead of us. Most of probably won’t be celebrating all of the upcoming holidays, but collectively, your customers will, and they’re all opportunities to push out more sales. And to eat, of course. Never miss that opportunity. Now is the time to get organized. Here are nine things that you have to do now to be more memorable this holiday season.
4. Marketing: The Convergence Of Art And Science Via Forbes
Armed with a staggering amount of data, marketing managers can now track the impact of each dollar spent on their bottom line. Digital marketing has made it all possible. Back when David Ogilvy, the father of advertising, was measuring a marketing campaign’s success, he could only refer to blips in sales data to judge how well it moved the needle. That’s not to say the artistic side of marketing is any less imperative. Data is only as good as the meaning applied to it. To be effective, you need to evoke emotions and elicit a response in order to communicate your message. As Pablo Picasso is thought to have said, “The purpose of art is washing the dust of daily life off our souls.” Whether marketing is an art or science is heavily debated. In the words of Ahmir “?uestlove” Thompson, “There’s no such thing as success on an isolated level.” The synergy created by effectively fusing art and science exponentially accelerates your marketing results. Here are five ways to strike that balance:
5.Bob Burg and the Go-Giver Way Via Top Advisor Marketing
In this latest episode of Top Advisor Marketing, Kirk and Matt are pleased to welcome sought after speaker and international best selling author Bob Burg. Bob is well known for his book, ”The Go-Giver”, along with the other books in the Go-Giver series. This series discusses how in the business world the best way to achieve success is to be constantly giving. Nearly a decade since it was first published, The Go-Giver is still gaining momentum and was awarded the 2017 Living Now Book Award – Evergreen Medal for Personal Growth. With our hosts, Bob dives into how constantly and consistently providing value to others will help you conduct not only nice business, but the most profitable.
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