Can you believe this is the last Five Little Things article of April? We’re sending out the month on a high note with some of our favorite articles on everything from hiring a PR firm for your business to marketing automation and a whole lot more!
1. What You Should Know Before Hiring a PR Firm with Jason Lahita and Jimmy Moock via Steve Sanduski Advisor Network
Having a strong online presence and competitive marketing strategies are more important for financial advisors than ever as 2020 pressed fast-forward on all things digital. And one way to really grow your marketing is with a PR firm, however, public relations isn’t just something that you can outsource and then forget about. Find out how to get the most out of hiring a PR firm in the video below.
2. The Six Things I Wish Someone Told Me About Marketing Automation via Advisor Perspectives
When you automate your emails, social media and content creation, this can save a lot of time and effort. However, it should not take place of personalization. So, which things should you automate? Samantha Russell, Chief Evangelist for FMG Suite and Twenty Over Ten shares these six things you should consider.
- Content Creation
- Email Marketing
- Social Media
- Contacts
- Analytics
- Live Chat
For insight into each, check out the entire article.
3. Episode 50: A Guide to Webinar Marketing: Topics, Trends, Tactics via The Advisor Lab
Brad Swineheart, the VP of Business Development at White Glove discusses webinars including
- Why they make sense
- What topics they should be covering
- How you should be distributing them
- What differentiates a good webinar from a bad one
Tune in to give this awesome podcast a listen!
4. The State of SEO in 2021 [Infographic] via Social Media Today
Whether it’s on desktop or mobile, Google is incredibly wide-used and search is still a very reliable marketing channel for growing a business. If you are looking to invest in a strong SEO strategy for your firm, this infographic is worth checking out. Some of the key elements that are discussed below are:
- What the search engine landscape looks like in 2021, and why investing time in SEO is worthwhile.
- Key search trends that dominated 2020
- The importance of backlinks, and why the first page of Google is termed as prime real estate for brands
Check it out below!
5. How businesses of all sizes can embrace social media via Search Engine Land
Social media marketing is everywhere now, but it is not always easy to get businesses that have followed traditional digital marketing for years to pivot towards social. This article discusses how businesses of any size can embrace social media so that they can start connecting with even more people and grow their business.
Struggling With What Content to Share on Social Media or via Email?
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About the author
Blair Kelly
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
