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By Blair Kelly Outreach

Five Little Things for Your Monday: April 15, 2019

6 minute read
Five Little Things for Your Monday: April 15, 2019 Featured Image

Are you excited for Easter this weekend? Hard to believe it’s just around the corner, but it’s such a fun time to get together with your family and friends! Before you go into mini “Spring Break” mode though, kick off the week with some articles on social media, content creation and practice management.

1. Paid social, even print tops SEM as marketing priorities for SMBs, survey finds via Search Engine Land

Now that we are already 3 months into 2019, what have been some of the findings for marketing priorities for small businesses (SMBs)? Well, a survey from BrandMuscle shows paid search is ranking low in the “overall mix.”

There are many findings, but social media advertising ranks the highest for how people will be spending their time and marketing dollars in 2019! We are constantly talking about the importance of social media at Twenty Over Ten, so to find out more check out the article in the image below!

Top Marketing Priorities Graph

2. Facebook Will Now Provide Detail as to Why You’re Seeing Each Post in Your News Feed via Social Media Today

Facebook has had an algorithm as to why you see the ads that you do since 2013, but many people still don’t understand why they are targeted. Many still may not even know that it exists at all, so Facebook is going to provide detail so people can better understand this!

According to them, there are 3 main reasons that you may be targeted for a certain ad. They are:

  1. Who you regularly interact with
  2. The media type of the post
  3. The relative popularity of the post so far

There is so much more to this, so read on to find out why you are targeted for certain ads on Facebook!

3. How to Find Your True Local Competitors via Moz

Obviously, it’s so important to know who your main competitors are. This day and age, it can be hard to truly find out this information since the tools that people use to determine rankings may be totally different than a tool that someone else uses. Additionally, a geographical region can play a role, searched keywords may differ, and many other factors come into play.

How do you truly audit the competitive landscape of your firm versus other companies? Before you start your audit, here are some obstacles that you need to keep in mind.

  1. SERPs are very diversified
  2. Even good rank tracking tools can be inconsistent

So, what is the simplest way to find your true competitors?

  1. Get to understand the local pack with a crash course
  2. You need to stay organized and use a spreadsheet
  3. Make sure you put in the time and work
  4. Measure
  5. Identify competitors by the strength

Like anything, it takes trial and error and hard work, but the results will pay off in the end. Check out the article below for more details!

Local SEO for Mom

4. How to Turn Content Creation Into a Profitable Endeavor via Entrepreneur

Content is king, and we know the importance of creating killer material in order to drive more traffic to your website! There are so many different types of content that you can put on your website, and it’s not just blogs or social media, but videos, podcasts, newsletters, emails, etc.

It’s important to get creative and find different ways to draw in an audience. In the below video, hear how Sara Dietschy became famous on YouTube fame in 2016 in what seemed like an overnight success, but in reality, took years of preparation.

For more details on how to create awesome content and gain more followers, check out the image below!

Content Creation video

5. 3 Must-Read Pieces for Practice Management: April 8 Edition via Dividend.com

Every two weeks, Dividend.com does a round-up of 3 “must-read” pieces. Kristan Wojnar does a great job of picking out articles that will best benefit the readers. This week, they will be discussing if you should create a second website for a niche audience, becoming the “go-to” advisor and how to be viewed as an expert. Check out the articles below!

  1. Should You Create a Second Website for a Niche Audience?
  2. 5 Steps to Help You Become the ‘Go-To’ Advisor
  3. 2 Secrets to Being Viewed As An Expert

Struggling With What Content to Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).

Get All The Details Here

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