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By Nicole Skalamera Showcase

Advisor Website Showcase: BSI Insurance Inc.

6 minute read
Advisor Website Showcase: BSI Insurance Inc. Featured Image

A New Website for an Agency with over 50 Years of History

Sometimes the thought of building a website scares the average business person. Coding and editing content may seem like an entirely new language, especially to someone with little to no technology expertise. At Twenty Over Ten, we take pride in helping our clients build their perfect website, while also helping them to maintain it and freely use our editing platform.

This week, I had the pleasure of speaking with Sean Manix from BSI Inc., an insurance agency located in Fond du Lac, Wisconsin. What’s especially interesting about BSI’s website is that it truly incorporates beautiful nature scenes within each link for an overall aesthetic appeal. I asked Sean about his ideas on design and he responded, “We came up with a few ideas, but we relied on the design team to get us to where we wanted to be.”

beautiful images of the natural surroundings serve as the focal point
The site’s character comes from beautiful header images on each page of the natural surroundings

It turns out that while talking with their design coach, the BSI team kept mentioning their love of the great outdoors and adventure pursuits like hunting, fishing, and the like. These natural elements are visible to all their clients when they visit the Fond du Lac office, and the designers wanted to carry that aesthic over to the website to give the firm’s brand a consistent feel. They did so by incorporating beautiful images of the natural surroundings that could be found in the local area.

A Site That’s Up To Date

But what’s especially great is that Sean is able to keep his website up-to-date with his vision. BSI Insurance knew they wanted a site that would not only be up-to-date with the latest tech and search standards (meaning it had to be mobile-responsive), but also wanted a site that they had full control over, so that they could keep it current and fresh for their current clients and new visitors.  At Twenty Over Ten, we provide our customers with an easy platform so they may edit their content at any time. According to Sean, this was one of his favorite features…

“I like how we can go in and edit [our website] very easily.”

The intuitive, and easy-to-use content management system allows for Sean or other BSI staff members to login to the back-end of their site 24/7 and make edits, post new content, change images, and much more.  Additionally, the site is also kept up to date through an RSS news feed via Society Insurance, which automatically updates and posts new content to the site, giving BSI Insurance fresh, unique content posted to their site each week.

RSS News Feed shown as example
This News Feed is displayed on the bottom-right corner throughout the website, providing visitors with fresh, relevant content

An Agency Full of History

BSI was also able to portray their expertise and brand value through a specific quote that they work by “Your Insurance Experts for over 50 years… Welcome to Our Family.” According to Sean this quote truly exemplifies their services, and it had been on their old site, but was buried within other content and didn’t stand out. The Twenty Over Ten design team immediately saw this quote and picked up on the longevity and history of the agency, and recommended that they put the quote front and center on their homepage to quickly convey their unique value proposition to prospective clients.

BSI Insurance's Homepage Design
The legacy and history of the company lend a family-feel; customers truly feel like they are working with old family friends (because they are!)


“We are different in how we work and how we treat and feel about our customers. That one sentence summed it up very well.”

Now, with their unique value proposition, aesthetic design appeal, and easy maintenance, Sean and his team are able to build upon their website and gain a broad range of customers. We are happy to have them as clients, and hope they continue to grow and reach new heights within their business!

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