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By Lauren Beichner Outreach

Canva: The Marketing Tool You Have Been Missing

8 minute read
Canva: The Marketing Tool You Have Been Missing Featured Image

Let’s face it, people are sick and tired of boring old words. Social media has upped the game, and now it’s crucial that you add visuals to every social post you make. Social media platforms like Pinterest and Instagram have set a high standard for marketers to create visual content that tells a story, and you’ve probably noticed yourself that you are more drawn to click on posts in your feeds if they contain compelling images. However, the problem is that most of us are not graphic designers or savvy enough to create compelling graphics on the fly. Enter: Canva.

Why is Imagery So Important for My Advisor Business?

Studies show that when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Since you have a limited amount of time to attract your audience, it’s critical that you offer compelling imagery that is easy to process and quickly conveys your brand’s message so that you make an impact on people. And can you believe that imagery is processed 60,000 times faster than text?! So next time you’re writing out that tweet, consider adding an image to enhance your post and consumer engagement.

What is Canva?

Canva, is a free visual content creation tool specially made for non-designers. Aside from its massive library of pre-designed, pre-sized templates, Canva also boasts thousands of premium-quality design elements ranging from custom fonts to free stock photos. The tool also offers a Design School for all of its users. The Canva team uses the platform to publish all articles and guides related to design including a number of posts dedicated to how users can fully maximize the Canva tool for real-world tasks.

marketing for financial advisors

Why Should Financial Advisors Use Canva?

Most financial advisors know they need to be on sites like Facebook, Twitter, and LinkedIn. Especially to appeal to Gen X and millennials. However, not many know how to capture the attention of this younger clientele. Canva offers financial advisors the opportunity to stand out to their targeted audience on social media without needing to be a marketing expert. We’ve already gone over the importance of visuals, and Canva gives you an easy way to incorporate them into your marketing plan. The platform’s visually appealing templates allow busy financial advisors to create a great design in no time. Moral of the story: add Canva to your marketing toolkit today. You can thank us later.

How Can I Use Canva?

Even if we’ve convinced you to start using Canva, you’re probably still wondering how exactly you should be incorporating this into your digital marketing strategy. We use Canva every single day at Twenty Over Ten. Here’s 4 ways that you can use Canva to take your marketing to the next level in no time:

1. Create cohesive Profile Pictures & Cover Photos

We always recommend advisors to use Canva to make their social media profile picture and cover photos/ banners. It’s easy to upload logos and pictures from your site to keep your look consistent across all platforms. Plus, they’ve already got the dimensions set for the perfect fit on any social media outlet!

2. enhance your Social Media Posts

We hope you’ve started a blog by now. And if you have, we also hope you’re promoting your blogs on your social media accounts! We could talk about the importance of cross-promotion on social media all day, so check out this blog to find out how to promote your content on social! According to LinkedIn, your social media posts will generate 94% more views if it contains visual elements. On Canva, it’s easy to make a graphic to share with each blog. At Twenty Over Ten, we always share the one below and just change up the picture and titles. Make sure your titles are short, catchy, and wraps the content up in a nutshell. You can easily find a relevant and high-quality picture to include on your graphic on sites like Unsplash, which is also free!

Once you’ve written your blog and made your Canva, all you have to do is share it on social media with some teaser text for a sneak peak. Without the graphic, it wouldn’t stand out nearly as much in your follower’s busy feeds. Below is an example of how we shared that same Canva on Twitter. Isn’t it eye-catching? 👀

3. Incorporate fun Company and Personal Posts

Beyond promoting your own content, Canva can also be used for more fun and personal posts. For example, at Twenty Over Ten, we like to make a Canva for every holiday to post on our social media accounts. Aside from being more eye-catching, adding a graphic to these kinds of posts make them more upbeat and thoughtful. It looks like you spent a ton of time to wish your clients a happy holiday, but it really only took a few minutes to throw together! 😉

4. Keep Your Brand Consistent

Consistency is key when it comes to marketing. Thankfully, Canva makes it easy to create a set of templates and brand kit to keep your brand uniformed. We’ve got templates for just about every post we put on social media. By creating a template to base all of your future graphics off of, it will ensure your posts are consistent, professional, and cohesive. Even better, you can choose your set colors and fonts to make everything flow together.

Struggling With What Content to Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).

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