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By Lauren Beichner Outreach

5 Reasons Your Financial Advisor Website Isn’t Showing Up On Google

9 minute read
5 Reasons Your Financial Advisor Website Isn’t Showing Up On Google Featured Image

Getting your website to rank high in Google is much easier said than done. As a financial advisor, if you want your website to show up in people’s Google searches it’s essential that you put a lot of effort behind boosting your SEO. If you want to get traffic to your website, people have to find your website when they search on Google first.

On the first page alone, the first five organic results account for 67.60% of all the clicks.

While there’s no guarantee that your website will be on the first page of Google’s search results, there are steps you can take to improve your Google rankings to increase the chances of your website getting found. We have the top 5 reasons your financial advising website isn’t showing up in Google and ways to fix this:

1. Your Website Is New

So maybe you’ve just launched your new website and it’s not ranking as high as you had hoped. We know how frustrating that can be, but don’t panic! The longer a website has existed, the more likely that it’s going to rank in the top ten results of Google’s SERP. In fact, the average age of a result ranking in 10th place is 650 days. That equates to almost 2 years. So, don’t stress too soon if your brand new website hasn’t established a high rank in Google. It takes time to earn your place in Google.

2. You’ve Noindexed Your Website

It’s not uncommon to involuntarily add the noindex to your website. Now, what does “noindex” mean exactly? Adding the noindex is essentially meta robots that give Google permission to crawl a page, but that the results can’t be added to the index.

To see if your website is noindexed simply open the page and look at the source code. In the head of the page, you’ll find the code below. This code lets search engines know that the content on the webpage shouldn’t be added to the index and therefore it keeps it from ranking in Google.

<meta name="robots" content="noindex">

If you find that your website was noindexed, it can be reversed! To set it back to index, you can simply go to the same place that you accidentally noindexed your page and you can also set it back to index there.

3. You’ve Blocked Crawlers

Blocking Google from being able to crawl on your website is a surefire way to not rank in Google and not gain any traffic to your website. If you want your content and your website to show up in Google, you have to make sure that Google has access to crawl on your website. Now, what exactly is “crawling”? Crawling is the process that search engines, such as Google, do when they send out a team of robots (known as crawlers or spiders) to find new and updated content. Ultimately, this is how your content ranks high in Google. If Google can’t even crawl on your website to see the value of your content, you will not rank in Google.

So, how can you make sure that Google can crawl on your website? There are many ways to do this including making sure that you avoid incorrect XML sitemaps, avoiding robots.txt blocking, avoiding long, dynamic URLs, etc.

At Twenty Over Ten, every website on our platform has an XML sitemap. Our platform continuously generates updated XML sitemaps for your website so as you add or remove information and pages, search engines will be informed of these changes. If you’re a current Twenty Over Ten user, you can access your sitemap at any time by typing the following into your web browser: yourwebsitedomainhere.com/sitemap.xml.

4. Your Content Isn’t Matching Users Intent

Generating fresh and compelling content is one of the best things you can to improve your Google rankings. With that being said, if you want to make Google happy, you have to make sure that your content is authoritative and ultimately click-worthy.

One reason your content might not be showing up in Google is that it isn’t matching what searchers are searching for. This is why keyword research is so critical. Once you have researched and found the optimal keywords, make sure to incorporate them into your title tags, meta descriptions, header tags, blog posts and other content on your website.

If you think that regularly generating new content is near to impossible, think again! With Twenty Over Ten’s Lead Pilot, you can customize content to fit your needs. Lead Pilot offers a huge library of content that you can pick from and customize it any way you want and also create your own original content. As you can see below, in Lead Pilot, you can customize a blog by changing the title of the blog to include some of your top keywords.

5. You’re Missing Quality Backlinks

If your website doesn’t have high-quality backlinks, you’re missing out on a great opportunity to rank higher in Google and make sure that your content gets seen. But first, what exactly are backlinks? Backlinks are links that are created when one website links to another. Earning backlinks is a great way to prove to Google that you are an authority in your industry. Additionally, backlinks to your website show search engines that others find your content valuable.

91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.

Let’s Sum It Up

If your website isn’t ranking in Google, start by looking at these 5 factors to see if these could be reasons that you are not ranking. With trial and error, you will find what works and what doesn’t work to help you improve your website’s ranking in Google.

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About the author

Lauren Beichner

A part of Twenty Over Ten’s digital marketing team, Lauren is a Content Creator. A true Carolina girl through and through, she loves everything about Fall (yes, especially #PSL ☕) and can’t resist a fluffy yellow lab.