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By Blair Kelly Outreach

We Love This Month’s New Content (February Edition)

5 minute read
We Love This Month’s New Content (February Edition) Featured Image

Happy February, we can’t wait to kick off the month! 2022 is well underway, and we wanted to stock your Lead Pilot and Content Assist libraries with new content so that you have it ready to tailor and share with your audience. From six ways to stay financially fit in 2022 to calculating your net worth and more, we’ve got it all. Check out what is new below!

Lead Pilot content

What’s New in Lead Pilot and Content Assist This Month? Let’s Explore:

Editorial Content

Here is a roundup of all the titles we’ve added this month:

  • 5 Black Corporate Business Leaders to Watch in 2022
  • Scammers are Getting Smarter in 2022: 5 Ways to Spot Them Online, Over the Phone and in Person
  • 6 Ways to Stay Financially Fit in 2022
  • How to Calculate Your Net Worth & Why it Matters
  • Opening Your First Safety Deposit Box
  • The 7 Best Books on the History of Money & Investing
  • Understanding FDIC Insurance
  • Should I refinance my student loans?
  • Understanding (and avoiding) the “Money Illusion”

6 ways to stay financially fit

What’s New In Lead Pilot?

Automated Drip Campaigns (and How to Edit Them for Higher Engagement!)

1. 2022 Back to Basics: Budgeting & Debt
This campaign is designed to target those who could use an extra tip or trick to better put their money to use. Throughout the campaign, you’ll position yourself as a subject matter expert and go-to for important questions about budgeting and debt. In doing so, you can engage in conversations with prospects and showcase the value of working with an advisor in every aspect of their financial lives.

TIPS To Get More Engagement With This Campaign:

  • Personalize your posts to best reach the niche
  • Remember to interact with commenters, especially where you encourage engagement within the post. For example, when sharing an article, ask members of your firm to get the ball rolling by commenting on the post.

Campaign for Lead Pilot

Video

  • Safeguard Your Digital Estate

Lead Pilot video
Infographic

  • The Five Basics of Financial Literacy

The Five Basics of Financial Literacy-Infographic

Canadian Content

  • The Financial Pros and Cons of Dual Citizenship
  • Dealing with Unexpected Expenses in Retirement

Canadian Content in Lead Pilot

Where To Find the New Content

For individual content pieces [editorial, infographics and videos]:

  1. Login to your Lead Pilot account
  2. Click on the “Content” tab at the top of the dashboard to be taken to the library
  3. All the most recently added pieces will appear right at the top of the library

For multi-channel drip campaigns:

  1. Login to your Lead Pilot account
  2. Click on the “Campaigns” tab at the top of the dashboard to be taken to the library
  3. Click the purple “Create Campaign” button in the upper right-hand corner
  4. Choose “Curated Campaigns” in the pop-up
  5. The two most recently added campaigns will be at the top of the page

If you’re a current Twenty Over Ten customer, you already have access to this service adding Content Assist to your site is easy.

Once logged into your Twenty Over Ten dashboard:

  1. Visit Manage Posts
  2. Add New
  3. Content Assist.
  4. If you are a current customer and need help unlocking Content Assist on your site, check out this step-by-step guide.

Be sure to check back next month – we’ll fill you in on even more exciting updates and new content drops.

Like What You See, But Don’t Have Lead Pilot Yet?

We’re offering access to all this content and so much more for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).

Get All The Details Here

About the author

Blair Kelly

Blair is a social media strategist at Twenty Over Ten and FMG Suite and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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