As a financial advisor, you’re probably pretty comfortable working with numbers. Mastering analytics is important to any digital marketing and SEO strategy and there are plenty of resources that can…

Google Webmaster Tools (GWT) is an incredibly valuable (and free!) resource to financial advisors and other non-webmaster professionals. Within the tools provided by GWT is Google Search Console, which we’ll…

Last month Google announced they’ll be rolling out some pretty big changes to how they’ll report on your website data within Google Search Console. We know SEO can be quite…

Google Search Console (GSC) is a great tool to check up on your SEO and site performance, but the amount of available data can be overwhelming. SEO success doesn’t happen…

If you tuned into our SEO webinar last week you may have noticed a fresh new look to the Google Search Console interface. But not only did the look of…

In 2020, Google announced and began to establish the timetable for another Google Search update. This update improves the way Google measures user experience, adjusts the factors that determine site…

Appearing on the first page of a Google search is the goal of every advisor, but with over 200 ranking factors, knowing where to start can be a challenge. To…

Before making a decision to purchase something or move forward with using someone’s services, many people will look up more information online. Often this comes in the form of a…

The majority of us “Google” when we are searching online. This offers a benefit to both consumers and businesses, as Google gives you the opportunity to rank higher. While tools…

This article originally appeared on Advisor Perspectives on August 18, 2020.  As far as marketing goes, the importance of SEO is tantamount. After all, almost half of all searches begin with Google. Prospects come…