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By Blair Kelly Outreach

Our 10 Most Popular Blog Posts of 2020

11 minute read
Our 10 Most Popular Blog Posts of 2020 Featured Image

Wow! 2020 was quite the year, to say the least. The year we thought would never end is finally coming to a close, and while we all have high hopes for a better 2021, we did have some really memorable moments. One of those was the virtual connection we made with Twenty Over Ten clients and many other financial professionals out there through all of our content. We hope you enjoy our top 10 most-read blogs of the year. We can’t wait to continue creating educational and informative marketing content for you in 2021!

1. 10 POC-Owned Advisory Businesses With Insanely Great Marketing

2020 was not only the year that we experienced the COVID-19 pandemic, but it’s also been a year for social change. We have all been working to do better and to become more inclusive as a whole, and we wanted to highlight 10 POC-owned advisory firms with awesome marketing.

From these websites’ eye-catching homepages and strategically placed calls-to-action to robust insight sections, this roundup captured our favorite features from 10 amazing advisor websites.

2. Best Financial Advisor Websites: Spring 2020 Edition

Maybe we are all dreaming of better weather, as our Spring 2020 Edition was our second-most read blog post of the year. This post is full of beautiful websites, and we enjoyed going back and revisiting these examples ourselves.

We started our showcase roundups in 2018 and it has always been incredibly hard for our team to choose only eight of our favorites. We love every website that we work on and enjoy seeing the finished product. For us, the top eight that we chose this spring season really stood out and were unique in the way that they showcased their value proposition and catered to their audience. Check it out – we think that you will see why we chose these sites.

3. What’s the Difference Between Google Analytics and Google Search Console?

Auditing your advisor website periodically is necessary to ensure that your site is running smoothly and that you are driving as much traffic as you can to your site. We encourage advisors to leverage both Google Analytics and Google Search Console to paint a full, clear picture of their online performance. We get a lot of questions about the difference between the two and which one you should be using.

Google Analytics

From demographics and acquisition to the top keywords, linking and so much more, this top blog pick breaks down the differences between the two platforms. We were so glad that this blog top the charts because it goes to show that advisors are making an effort to use tools for change and improve their digital marketing efforts.

4. SEO Case Study: How One Financial Advisor Increased Organic Traffic by 200 Percent in 1 Year

Based out of Washington, D.C., Dream Financial Planning provides financial planning solutions to minorities and young professionals. Founded by Lamar Watson, he delivers planning services tailored to the unique goals and aspirations of these groups, from student loan debt to first-time home purchases.

In this blog, we took a long hard look at Lamar’s Search Console data to learn more about his organic traffic and the growth he’s experienced since launching his new website and focusing on improving his SEO efforts. Learn the five game-changing techniques he used to increase organic traffic by 200%. You must give this blog a read, it’s an SEO game-changer!

5. LinkedIn for Financial Advisors: 5 Steps To a Great Profile

Considering that LinkedIn currently has over 660 million members, it can be a great social media platform for advisors to focus their efforts on. This year, with social distancing and stay-at-home orders in place web traffic grew by 20% after just one week since the outbreak of COVID-19. And with more prospects seeking financial help during the downturn, it’s important to make a strong first impression with your LinkedIn profile.

Ivanhoe Sanchez linkedin

Here, we share five simple steps to create a strong LinkedIn profile plus real-world examples from other advisors who are absolutely crushing the LinkedIn game.

6. How To Use an “As Featured In” Section On Your Advisor Website + 3 Examples

In 2019, we conducted a digital marketing survey and found that roughly 50% of advisors who reported receiving 6-10 or 11+ or more clients per year included an “As Seen On” section on their site with logos of the publications/media appearances they’ve been featured in. And in 2020 this tactic proved to still be a great way to build credibility.

As Featured in page

For why you should include an “As Featured In” section on your site, plus other how-to examples, check out the entire blog.

7. The 10 Best Financial Advisor Websites: DIY Edition

Our self-builder option is great for advisors looking to get their hands dirty and do everything themselves – with no extra added fees. However, we understand that as a financial advisor, you may find it daunting to think about writing your own copy, remaining compliant, plus everything else that goes into creating a beautiful website that generates leads.

These 10 sites were built entirely by advisors like you! We hope that after you peruse this blog you’re inspired to embark on your own website design journey in 2021.

8. How to Use Instagram for Your Financial Planning Business

Instagram was launched in 2010, and the growth of this social networking site has really taken off since. The platform went from one million users during the first two months on the market to 112.5 million users in the United States alone in 2020.

Lawrence Financial Planning

While it may not be the top social media platform for financial advisors to use, an estimated 25 million businesses do use Instagram. Maybe 2021 is the year to spread your social wings and adopt a new social platform and expose yourself to a new audience? Before you get started, learn best practices and see what other financial professionals are doing on this growing visual plat

9. Webinar Replay: The Daily Digital Marketing Schedule Proven To Work For Financial Advisors (Email, Social Media, SEO and More)

If you’ve been following along you know we are huge fans of webinars and in 202 they were a must-have to connect with prospects and clients. In this webinar replay, Samantha Russell and Amanda Larson take a deep dive into the daily digital marketing schedule proven to work for financial advisors.

10. A Financial Advisor’s Guide to YouTube

In 2020, video marketing became one of the most powerful tools that advisors adopted, so we were not surprised that this blog top the charts. As a financial advisor, there is so much content that elicits emotion and provides users with educational information, so creating a YouTube channel is a great way to connect with others. Use this guide to help you get started.

Wealth Keel LLC

That’s a Wrap for 2020!

In 2020, our team published over 229 blog posts, and we covered a lot of ground. Search strategies, marketing tips, industry news updates. Copywriting tricks, social media marketing, practice management and growth tactics—the list could literally go on and on. As you enjoy some downtime on the couch this holiday season chugging mugs of cocoa we hope that these top blogs inspire and educate you to improve your marketing efforts in the new year. We can’t wait to see what 2021 has in store!

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

Twenty Over Ten Showcase

"The Twenty Over Ten website continues to deliver results, both in activity, and more recently in client acquisition."

Josh Null - Gulf Coast Financial Advisors

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