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By Blair Kelly Outreach

Our 10 Most Popular Blog Posts of 2019

12 minute read
Our 10 Most Popular Blog Posts of 2019 Featured Image

How did 2019 fly by so quickly? We had a great year in so many aspects, and the same goes for content creation. Even though we enjoyed writing all of these blogs to provide information for our readers, we wanted to round up our top ten most popular and visited blogs of the year. Enjoy!šŸŽ„

1. The Best Financial Advisor Websites: Spring 2018 Edition

This blog post may have been from the Spring of 2018, but it was the second most-read blog post for 2019! Chock full of beautiful websites, we really enjoyed reminiscing about working on these sites and helping to create something that our clients were really proud of and that could tactfully portray their overall brand.

It is always difficult to choose our top sites, as we love every single site that we work on, and love to see the finished product, but the top six that we chose really stood out. If you get the chance to check out the blog post for yourself, we think that you will see why we chose these sites.

Matheson Financial Partners

Matheson Financial Partners is one of the firms that we decided to showcase, so to see this beautiful site and five more, be sure to check out this roundup.

Read the BlogĀ 

2. The Best Financial Advisor Websites: 2017 Roundup Edition

We have another roundup from the past that managed to pop up as one of our most-read blog posts of 2017, and like always, it was full of amazing websites. This roundup featured ten of our top sites from 2017, and though it was hard to choose our favorites from the year, these ten made the cut.

Forward Thinking Wealth management

Forward Thinking Wealth Management was one of our top sites, and to learn more about this one along with nine others, be sure to check out this blog.

Read the BlogĀ 

3. 6 Steps to Start Your Own Financial Planning Business

Business coach, Arlene Moss wrote this amazing guest blog to give those looking to start their own financial planning business. She helps you turn your entrepreneurial passions into a thriving practice and business with encouragement, accountability and systematic improvements.

Arlene Moss

Her six simple steps are:

  1. Define your niche
  2. Find like-minded advisors
  3. Decide on your structure and service
  4. Connect with your centers of influence
  5. Be Patient
  6. Be Accountable

Find out more details about starting your firm in the entire post.

Read the BlogĀ 

4. What’s the Difference Between Google Analytics and Google Search Console?

Auditing your advisor website periodically is necessary to ensure that your site is running smoothly and helping you to generate as many leads as possible. We are big fans of both Google Analytics and Google Search Console and have gotten a lot of questions about the difference between the two and which one you should be using to understand your advisor website and how to ensure it’s gaining as many leads as possible.

Google Analytics

From demographics and acquisition to linking and mobile usability,Ā  to so much more, we have broken down the difference between the two in this useful blog, and are glad that this was our top blog of 2019, which means that many people either wanted to find out more about these useful tools or they were thinking about utilizing them if they had not already done so!

Google Search Console

To get more in-depth information about these two useful platforms, be sure to check out the entire blog. It will help make sure your website is generating the types of leads that it should be.

Read the BlogĀ 

5. LinkedIn for Financial Advisors: 5 Steps To A Great Profile

This post is from 2016, but it still was one of our most-read posts this year. Considering LinkedIn currently has over 610 million members, it’s pertinent that you and your business are utilizing this social media platform.

Samantha Russell LinkedIn

Also, with so many people out there, it’s so important that you optimize your profile in a way that will stand out from your competitors. These five steps will lead you to create a strong profile that will bring in as many leads as possible. Find out more about this awesome platform when you read the entire blog post below.

Read the BlogĀ 

6. How to Use Instagram for Your Financial Planning Business

InstagramĀ was launched in 2010, and the growth of this new social networking site has been amazing. The platform went from 1 million users during the first two months on the market to over 800 million users by September 2017.Ā According to Business of Apps, as a brand, Instagram is increasingly the most successful of all of the other major social platforms. An estimated 71% of US businesses use Instagram, so if you’re not on it, then make sure you are leveraging this awesome tool!

Instagram

As you can see above, there are certain days and times where you can get the most out of your posts, so for additional help with utilizing this powerful platform, check out the full blog post.

Read the BlogĀ 

7. CRM Software Options for Financial Advisors

As a financial advisor, client relationships are incredibly important, which is why we take the utmost pride in choosing a strong CRM (Customer Relationship Management) software. It makes your business more efficient but, also strengthens your connections with clients by providing personal and accessible service.

CRM Infographic

There are six CRM software products that we feel strongly about, and those are:

  1. Redtail Technology
  2. SalesForce
  3. Kronos
  4. Junxure
  5. Wealthbox
  6. Evestment | Tamarac

We can’t say enough about how these programs can help your firm, so for additional details about each, be sure to check out the entire blog post.

Read the BlogĀ 

8. What’s the Best Archiving Solution for Financial Advisors?

Compliance is a big part of being a financial advisor, and it can hard to keep track of everything, especially since rules and regulations are constantly changing. However, we always do our best to stay updated and make this simple for our clients. One way we do this is by keeping up with archiving, so these are some of our favorite tools to help make this easier.

Our four favorite tools for all of your archiving needs are:

  1. Twenty Over Ten
  2. Smarsh
  3. Archive Social
  4. Global Relay
  5. PageFreezer

Find out in-depth details about each of these amazing tools by reading the entire blog. It’s sure to make all your compliance issues much easier!

Read the BlogĀ 

9. 10 Of Our Favorite Sites For Free Stock Photos

How many times have you heard the old saying, “A picture is worth a thousand words?” This rings true, especially sinceĀ people only remember 10% of information that they hear after 3 days, however, if a relevant image is paired with that same information,Ā people retained 65% of the information three days later. This shows how important it is so incorporate strong photos on your website that will really make an impact, rather than just using some generic stock photos. That’s why we have rounded up ten of our favorite sites to get free stock photos.

Unsplash

  1. Unsplash
  2. Pixabay
  3. Pexels
  4. KaboomPics
  5. Shutteroo
  6. Negative Space
  7. Fancy Crave
  8. Burst
  9. ShotStash
  10. Picjumbo

Want to learn more about these awesome websites? Read the entire blog and find out how to make your website beautiful.

Read the BlogĀ 

10. How to Write a Strong Bio for Your Website (It’s one of the top pages read on advisors’ sites after all!)

You Only Have 7 Seconds to Make a Strong First Impression

-Business Insider

With that being said, you need to ensure that the bio on your website is a strong one. The projected growth of financial advisors in the US isĀ 30% from 2014 ā€“ 2024. That means in the very near future clients will have even more options about with whom they entrust their financial future. How do you stand out online? With that being said, it’s important that you write a strong bio, and we’ve got some tips for doing this.

  1. Be authentic
  2. Remember that first impressions matter
  3. Informality can go a long way
  4. Share your story
  5. Personalize it

Want more detail on how to best do this? We’ve got that in the full blog below!

Read the BlogĀ 

That’s a Wrap for 2019!

We hope that these ten blogs helped you to boost your marketing strategy and helped your advisory firm as a whole. We can’t wait for our readers to see what’s in store for our blog in 2020!

Ready for a Fresh Start in 2020?

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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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