We hope everyone had a relaxing and enjoyable weekend and you are all ready to take on the week ahead. Make the second week of September a good one by starting it off with some of our favorite reads on the importance of having a blogging strategy, cost-effective digital marketing strategies, how to use Google Reviews to attract prospects, how to be memorable to prospects, and cognitive tactics that will help your website convert. So sit back with your cup of coffee and enjoy!
In order to generate a blog worth reading, it’s critical that you have both a purpose and a plan for your blog to guarantee that you’re getting the best results from the time and resources you are investing. Having a blogging strategy that lays out your goals is key to making sure that your blog is successful. This post outlines 5 specific benefits a strong blogging strategy will give your business, along with an action tip for each one.
Like any element of your business, your digital marketing strategy is an investment. However, the good news is this investment doesn’t have to be costly. The good news is when it comes to digital marketing, a little bit of effort can have immensely impactful results. This blog highlights four of the topmost cost-effective marketing strategies you can be taking advantage of to leverage your digital marketing strategy.
Online reviews are often a big question mark for advisors being in such a highly regulated industry. Having positive reviews on Google is very helpful in order to receive referrals. A prospect that’s been referred to you is most likely going to do some online research to determine if your services are a good fit for their needs, and that research will probably begin with Google. Read on to learn how to use Google Reviews to attract potential clients.
Because people aren’t prepared to listen for long these days, you have to promptly and clearly communicate how and who you help. In such a highly saturated industry such as financial planning, it’s crucial that you determine how you stand out from the rest. Hear more from Paul Kingsman to learn how to make a quick and memorable impact on prospects.
Do you wonder what it takes for your website to convert? According to the article, cognitive neuroscience could be the solution to your site’s conversion deficiency, helping you to understand how to your target customers’ emotions, thoughts, memories and overall frame of mind when shopping online for services. This article highlights four of the principles that govern the art and science of conversion optimization using cognitive neuroscience, and how each one can be best applied to your marketing strategy.