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By Blair Kelly Outreach

Five Little Things for Your Monday: September 3, 2018

7 minute read
Five Little Things for Your Monday: September 3, 2018 Featured Image

Happy Labor Day everyone! I hope that you all had fun plans this weekend to soak in the last bit of summer before school really gets back into full swing. It’s not quite over yet though, so while you have a minute, check out our favorite articles from the week on artificial intelligence, social media and content marketing.

1. The Best Way For PR Pros To Avoid AI Disruption via Cision

You hear in the news far too often that artificial intelligence will slowly replace the jobs of humans, as they can do it for much less and quicker. However, it’s not all negative, as AI can be extremely helpful in the event of a major crisis that can effects millions.

Let’s say you work at a PR Agency and a hacker steals customer data along with all the information that goes with that. In this case, AI can be treated as a very important tool rather than a form of disruption. There has been discussion as to whether AI is a threat or a plus in the PR world, and according to Adrian Ma, managing director of BIGfish PR, AI can be used to automate reporting and assist in content discovery or even creating content. He believes his peers are ignoring the potential that AI has in the future of PR.

He says that we need to:

  1. Embrace AI’s Growing Impact on Industries
  2. Proactively React With PR Analytics Tools

To find out more about this topic, read below!

2. Google’s Hidden Gems via Advisor Perspectives

Not only do we use Google in our personal lives probably everyday, it is crucial to use for your advisory firm, as well. It is important that you are in communication with your clients and constantly collaborating, and this can be a hard task when it is paired with keeping the office running smoothly, as well.

There are so many free tools out there that Google offers to keep your business running efficiently, so which ones do we suggest that you use?

1.  Gmail
2. Google Drive
3. Calendar
4. Google Hangouts
5. Google Analytics
6. Google my Business
7. Google Chrome and extensions
8. Integrations

To read more details about each tool, check out the article below!

3. The HNW financial lessons that can be taken from football via Advicent Solutions

What do financial situations and football have in common? Surprisingly, there is much more then you might think. According to Sports Illustrated, 78% of NFL players are either bankrupt or under serious financial stress just two years after retirement.

Not surprisingly though, this goes beyond athletes, as a report shows that in wealthy families, 70% lose their wealth by the second generation an 90% by the third generation.  As a financial advisor, you need to be able to communicate frequently and openly with your client that you are advising.

Read on below to find out how to advise your clients well so that they can keep the wealth in their family for generations to come.

4. Instagram Tests a New Recommendations Feature to Boost Content Discovery via Social Media Today

Instagram is trying out a new content discovery process that highlights posts from accounts that are similar to you that you follow and interact with in the main feed.

This goes hand-in-hand with their “All Caught Up” feature, which lets you know when you have looked through all the most recent posts. These two tools can work with your health, so that you can better manage your usage and time, as social media can sometimes be a time warp, as you may not be aware of how much time you have actually spent scrolling through your social media feeds.

You can continue below to see how Instagram’s features reflect the ever changing and evolving use of social media.

5. How to Create Content That Connects via Practice Management Blog

Content marketing is an important and effective way to engage with clients and  to attract future prospects. While creating content can be time consuming, the reward is definitely worth the effort in the end. There are studies that show how content marketing costs 62 percent less than traditional marketing and generates approximately three times as many leads. When you see stats like that, it seems like a no-brainer!

Beyond creating the content, how do you connect with the ideal market? You can start when you:

1. Read the room
2. Develop a Topic List
3. Know Yourself
4. Track Data and Adjust

To read more about the above list in-depth, click on the image below.

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