And just like that, it’s the last Five Little Things article of the month. This week’s article is full of tips on how to get more legs out of your content strategy, boost your email marketing, the future of fintech and how to create an awesome marketing plan for 2021.
Creating content to grow your advisory firm is crucial, so how do you get more legs out of your content? If you could produce one piece of material and turn it into multiple pieces of content, then think of all the time that you could save and what an SEO boost it would be. First, start by creating a video then follow the 8 step process.
- Grab Attention by Choosing a Strong Topic
- Outline a blog
- Figure out your distribution strategy
- Choose your video recording tool
- Transcribe your video
- Turn the transcription into a blog format
- Cut your video into smaller, digestible parts
- Distribute the content
This can really boost your content strategy and drive your SEO rankings, so focus on creating one solid piece of content and go from there. The entire article offers more in-depth insight on how to do this.
Samantha Russell caught up with Iris to discuss tweaks that you can make to take your emails to the next level. Email marketing is a crucial part of your overall marketing strategy, but it’s crucial that you are creating content that your audience wants to read. These 5 tips will help you to boost your email marketing.
- Make sure you are using a strong subject line
- Choose the correct sender name
- Provide value to your readers
- Keep your emails consistent
- Include images
Check out the entire article for more insight for each of these tips and create stronger emails that your recipients really want to read.
In this week’s podcast, Kyle Van Pelt discusses the future of fintech for financial advisors. He is going to discuss exactly what it means to lead strategy and innovation at Black Diamond, a portfolio management software.
As far as what the future of fintech helds, this podcast discusses that, as well. You can hear where he thinks we will be in five years, what the future of bitcoin holds and more. Give it a listen!
COVID-19 forced the world to work from home essentially overnight, so how did we handle work-life integration? Many companies accelerated necessary changes, such as more flexibility and remote work. However, there are no partitions to separate our life from our work, which has taken quite a lot of adjustments, especially with virtual schooling and all the other responsibilities come with this.
We are working to regain time by rebuilding partitions, and flexibility is here to stay, however, it will take some adaptation. Read on for more on work-life integration and how we can make it work.
2020 was not anything like that we had planned, but we’re getting toward the end of it, so it’s time to take a look back at what your firm accomplished in terms of marketing and figure out a plan for 2021. COVID-19 has changed the way many places do business, which has changed many marketing plans, as well. What are some things to think about when 2021 rolls around?
- Calculate your ROI
- Figure out and reevaluate your ideal client
- Take your strengths into consideration
- Make sure your branding is consistent
- Don’t be afraid to try something new
- Be aware of your surrounds and the current situation
Measure your past efforts, see what is working, what needs some changing and then plan for the coming year.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.