The first day of fall officially begins this week! 🍂It’s hard to believe it, but we are pretty excited for some cooler weather and the kick off a brand new season. Let’s dive right in with five of our favorite articles of the week on everything from local service ads to marketing and sales trends and more.
Local Service Ads are one of Google’s newest advertising options, and they are only available to certain businesses. By utilizing these, financial advisors have a different way to advertise their firm when compared to more traditional Google ads.
Chief Evangelist of Twenty Over Ten and FMG Suite, Samantha Russell caught up with Advisorpedia to discuss how they work and what makes them different.
2. Writing Wednesday: Is Authenticity A Hoax? How “Getting Real” Can Go So Wrongvia Perfectly Planned Content
You hear about authenticity in your writing so many times, but what does that actually mean? There is such a thing as “over-sharing” so that is something that needs to be avoided when it comes to your writing and just how you are overall.
Instead, authenticity is about approaching your business with a fresh, realistic, and inspiring lens. It’s using elements of your life and experiences to tell a bigger story and find meaningful, valuable connections with your audience.
And many businesses struggle with this, but people connect to people and crave that human connection, so how can you best incorporate it into your writing? Watch the video below for more insight.
3. Episode 70: How Advisors Can Help Investors Close Their Financial Gaps – A Conversation With Eric Arnold, CEO of Planswell via The Advisor Lab
In this episode, hear from Eric Arnold, CEO of Planswell, whose mission is to create the world’s most actionable financial planning experience for everyone for free. They also partner with advisors to connect investors looking for help in a new way – through education, insight, and training. To find out how advisors can educate investors on the biggest buckets when it comes to financial planning, be sure to listen to the podcast.
To thrive into today’s digital environment, it’s important that you are keeping up with the rapidly changing industry and embracing new technology. Here are three key findings with tips for what they mean for your business.
- Finding #1: You can use the change to your advantage
- Finding #2: The digital transformation isn’t in the future – it’s happening now
- Finding #3: Managing content isn’t enough – to thrive, you need to maximize it
To find out more about each, be sure to give the article a read.
Consumer behavior is always evolving, so it’s important that you are keeping up with the constantly changing landscape. In this episode, hear from Matt Halloran and Kirk Lowe as they uncover five marketing and sales trends that are impacting the success of your lead generation. Some key points they will discuss are:
- Changing consumer behavior (and how to win them over with marketing)
- Underrated multi-channel marketing strategies
- How to create expertise that people value even before they become a prospect
- The importance of creating content with persistence
- And more
Be sure to give it a listen! This is a “can’t-miss” episode.
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About the author
Blair is a social media and marketing coordinator at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.