Happy Monday! What better way to beat the Monday blues than catching up on new tips for digital marketing, blogging, and content creation? Take a minute to check out some of our favorite articles from this week.
1. Social Media Management Tools to Help Maximize Your Digital Marketing Efforts via Social Media Today
We all know the importance of social media, but scheduling posts can be painfully time consuming. Social media automation can help you save a heap of time and effort and make a huge difference in your digital marketing process. Click below to check out these social media management tools that will help you consistently reach your audience:
It’s easy to get lost in the service, administrative, and compliance side of your business while pushing aside the essential need to attract ideal prospects. Kirk Lowe shares some simple strategies that often get started and stopped over and over. Their four proven and easy-to-execute tactics and one critical strategy to attract more ideal prospects include:
- Invite people to your social channels
- “Recommend List” Social Inviting
- Social Stalking
- Invite guests to your podcast/ blog
- Have a compelling brand
To find out more about these tips, read below!
3. Growth Hacker Marketing: Using Teach Startup Strategies to Build Your Financial Advisory Business via Advisor PR
We’ve all seen the tech industry explode over the past two decades and startups erupt overnight with the use of it. “Growth hacker marketing” has redefined marketing through the tech industry, making it possible to grow even brand new businesses as fast and as inexpensively as possible. So how should we brand build and use digital marketing like start ups? Here’s what they say we need to do:
- Iterate – make sure your services consistent with your client’s usage and needs
- Refine – refine your messages and how you position your services until you find the right combination for your business and ideal clients
- Reengage – very market and advisor will be different but think of something crazy—something really “out there,” and then strategize on how you could possibly make it happen
To read more on growth hacker marketing, read below!
Creating content can be a time-consuming process, but it’s absolutely worth the effort. Content marketing not only costs 62 percent less than traditional marketing, but it generates approximately three times as many leads. It’s clearly important to create content, but it’s just as important to have a strategy backing that content up. Here are their tips on how to connect with your target market:
- Read the room
- Develop a topic list
- Know yourself
- Track data and adjust
To find out more about each of these steps, read the article below!
Many firms, especially larger ones, face the challenge of having a large client base encompassing multiple target markets where creating a unifying niche isn’t so easy. Heather Fortner joined The Client Driven Practice to share the things that are consistent across communities and how she uses that to tailor services and communications for each group.
Click below to listen to her podcast!