Content rules marketing. I’ve written on ways to create content, how important is to generate leads and how content transcends marketing. Essentially, content is marketing. And if you find it difficult to produce content, you’re behind the eight ball. You risk losing a very important game by default when you don’t have valuable and authentic content to power your marketing engine. That marketing engine is your website, your social networks, email, webinars, publishing, SEO, SEM, and so on. It’s also fair to say you can’t empower your most important marketing engine—referrals. As with any seemingly ominous task, let’s start by breaking it down; starting with how to create content, then how to get it read and shared.
You’re no stranger to marketing your business. You know that getting new customers in the door is essential to increase revenue. But lately, your results have plateaued and you aren’t growing as fast as you’d like. The old tactics to market your business aren’t working. It’s time you try some new strategies. Here are the five best marketing strategies you haven’t tried.
Often, small business owners allocate a total gross percentage of their revenue to their “marketing” budget. I often hear anywhere between 10 to 30 percent that’s “invested” back into promotional activities with the goal of attracting more prospects, generating more referrals and closing more business. But when asking the follow-up questions “What’s your return on that investment?” or “What’s your most successful marketing strategy?”, advisors often don’t have the answer.
Getting more leads is one of the toughest tasks for a marketer. New leads and qualified prospects are hard to come by in such a competitive world. It’s even harder to keep in contact with them. Converting a lead to a final sale is difficult because reaching them in the first place is already a long process. The buyer’s journey isn’t an overnight process. Conversions can often take weeks or even months to happen. But you must follow up with prospects promptly and keep them from ignoring your marketing messages. Why? You need them to convert. You can’t risk sitting back and hoping that they convert on their own. You have to reach out to encourage them to buy from you. But you also have to be careful about invading their privacy and being perceived as annoying or desperate. Thankfully, marketers have discovered effective ways that you can keep prospects from ignoring you. They aren’t always obvious, but there are a few methods you can use to creatively reach new prospects and convert them. You just have to think outside of the box. To get you started, here are 3 ways to keep prospects from ignoring you today.