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By Lauren Keeports Outreach

Five Little Things for Your Monday: October 31, 2016

3 minute read

Happy Halloween! We hope everyone’s Monday and holiday are off to a great start. Here are this week’s Five Little Things:

1. Social Media Boosting Client-Adviser Relationships

Although several regulations still limit use of social media in retirement planning and the wider financial-services industry, many advisers are finding that platforms like Facebook and Twitter are becoming excellent tools for building client relationships.

2. 8 Intriguing Digital Marketing Stats From the Past Week

The past week in digital marketing stats was a bit of a mixed bag—but in a good way. Most notably- Giphy’s increased impact and podcast ad sales on the rise. Check out these and the other six data points included that caught Adweek’s eye.

Marketing resources for financial advisors

 

3. 5 Incredibly Effective Digital Marketing Strategies That Most Marketers Are Too Afraid To TryMarketing resources for financial advisors

What are you doing to embrace and tackle marketing industry changes? Are you afraid to try new things? Or are you fearless? Taking chances is often what separates top marketing professionals from novices. But how can you separate fads from educated risks? Take a look at the top strategies Patel’s identified that most marketers might deem risky, may not be aware of, or not fully understand.

Marketing resources for financial advisors4. How To Elevate Your Content Marketing In 7 Steps

So you’ve decided to try content marketing. Or maybe you’ve been a content marketer for a while and you feel like you could be doing more. Whatever your case, take these seven steps to elevate your content career.

5. 5 Content Marketing Ideas for November 2016

Looking for content marketing ideas for November 2016? Try Thanksgiving Day, holiday shopping survival, famous folks with birthdays, how-to articles, and helping out a community. Content marketing is the act of creating, publishing, and distributing content with the express aim of attracting, engaging, and retaining customers. In November, you should have plenty of opportunities. In fact, here are five e-commerce content marketing ideas to help you get started.

Marketing resources for financial advisors

We hope these digital marketing resources were insightful and that the content ideas for November provided you with some creative guidance for your own marketing strategy! Be sure to be on the lookout next week for another set of Five Little Things for Your Monday.

You may also like: How to Get More Visitors to Your Website and Are You Making These Common Compliance Mistakes?