facebook twitter instagram linkedin youtube thumbs-up thumbs-down

Subscribe &
Stay Connected

Join our newsletter to get useful tips and valuable resources delivered to your inbox monthly!

By Lauren Beichner Outreach

Five Little Things For Your Monday: October 28, 2019

4 minute read
Five Little Things For Your Monday: October 28, 2019 Featured Image

It’s the last Monday of October! That’s right, it’s pretty hard to believe that November is just right around the corner. Before we officially say goodbye to October settle in to read some of our top reads on email marketing campaigns, how to evaluate your marketing efforts, going back to the basics of marketing, how to complement marketing automation with human connection, and the importance of SEO.

1. 12 Writing Tips for Killer Email Campaigns via Lead Pilot

If you think email marketing is no longer a useful means of marketing, think again! In order to have a strong marketing plan for your advisory firm, it’s critical that you have a successful email campaign. People get tons of emails throughout the day, so it’s essential that you make sure your emails stand out from the others. So, how do you go about creating click-worthy email campaigns? This article highlights tips to take your email campaigns to the next level.

2. How Advisors Can Evaluate Their Marketing Efforts via IRIS

Your marketing strategy is more often than not one of the largest investments for an independent financial advisor. Marketing efforts need to be thought of as an investment of time and money. This is why measuring, evaluating and adapting your marketing strategy over time is critical to the success of your marketing campaigns. The article points out the 5 R’s to remember when it comes to evaluating the success of your marketing.

3. M&A Is Rampant: How To Stay Competitive via AdvisorPR

According to the article, mergers and acquisitions (M&A) are a big trend in the financial services industry right now. In addition, the article goes back to the basics of marketing and highlights the importance of the 4 P’s of marketing: Product, Placement, Promotion, and Price. Read more to learn how each of these variables affects the success of your marketing strategy.

4. 5 Ways to Complement Marketing Automation With Human Connection via Entrepreneur

Marketing-automation tools are great to keep track of client relationships and nurture leads through the sales process. This includes everything from Customer Relationship Management (CRM) systems and automated email tools to social media management apps. This article gives helpful examples of when the essential human element of a real-life salesperson complements marketing automation and enhances all the great things it can do to organize your processes.

5. What does SEO stand for? via IMPACT 

By now you have probably heard about Search Engine Optimization (SEO), but, do you know all that it stands for? Mastering your SEO is critical as a digital marketer. Search engines use algorithms to constantly rank content for display in search results for users. This is why it’s essential that you are constantly optimizing your content to increase the chances of ranking higher in search engines. Read more to learn how to create content and optimize it for search engines.

Struggling With What Content to Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).

Get All The Details Here

Twenty Over Ten Showcase

"The Twenty Over Ten website continues to deliver results, both in activity, and more recently in client acquisition."

Josh Null - Gulf Coast Financial Advisors

Schedule A Demo

Don't Miss Out

Get all the latest news and exclusive marketing resources straight to your inbox.


Lucky You - You're In!

We’re flattered you want to get to know us better. And now that you’re on our list, we’ll get to know you better too! Happy reading 😁