It’s the last Monday of October! That’s right, it’s pretty hard to believe that November is just right around the corner. Before we officially say goodbye to October settle in to read some of our top reads on email marketing campaigns, how to evaluate your marketing efforts, going back to the basics of marketing, how to complement marketing automation with human connection, and the importance of SEO.
If you think email marketing is no longer a useful means of marketing, think again! In order to have a strong marketing plan for your advisory firm, it’s critical that you have a successful email campaign. People get tons of emails throughout the day, so it’s essential that you make sure your emails stand out from the others. So, how do you go about creating click-worthy email campaigns? This article highlights tips to take your email campaigns to the next level.
Your marketing strategy is more often than not one of the largest investments for an independent financial advisor. Marketing efforts need to be thought of as an investment of time and money. This is why measuring, evaluating and adapting your marketing strategy over time is critical to the success of your marketing campaigns. The article points out the 5 R’s to remember when it comes to evaluating the success of your marketing.
According to the article, mergers and acquisitions (M&A) are a big trend in the financial services industry right now. In addition, the article goes back to the basics of marketing and highlights the importance of the 4 P’s of marketing: Product, Placement, Promotion, and Price. Read more to learn how each of these variables affects the success of your marketing strategy.
Marketing-automation tools are great to keep track of client relationships and nurture leads through the sales process. This includes everything from Customer Relationship Management (CRM) systems and automated email tools to social media management apps. This article gives helpful examples of when the essential human element of a real-life salesperson complements marketing automation and enhances all the great things it can do to organize your processes.
By now you have probably heard about Search Engine Optimization (SEO), but, do you know all that it stands for? Mastering your SEO is critical as a digital marketer. Search engines use algorithms to constantly rank content for display in search results for users. This is why it’s essential that you are constantly optimizing your content to increase the chances of ranking higher in search engines. Read more to learn how to create content and optimize it for search engines.