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By Blair Kelly Outreach

Five Little Things For Your Monday: October 25, 2021

5 minute read
Five Little Things For Your Monday: October 25, 2021 Featured Image

It’s the last Five Little Things article before Halloween 🎃 but there’s nothing spooky about this article. If you are looking for tips on how to use Google Search Console, ways to convert prospects and more, then be sure to check out this article.

1. 8 Ways Financial Advisors Can Use Google Search Console To Improve SEO via Advisorpedia

Google Search Console is a free tool that can really boost your SEO when it’s used correctly. It provides access to a range of data to measure your site’s performance, create new content, track links and more. Once you set it up, which is relatively easy, here are 8 ways that you can improve your SEO. 

  1. Discover your high traffic pages and queries
  2. Locate pages that need improvement
  3. Find content that needs an update
  4. Discover opportunities to create new content
  5. Use link-building strategies to boost other pages
  6. Export data for tracking
  7. Link Google Search Console to Google Analytics for more insights
  8. Double check search results pages for context

Get all the insight into each in the full article from Advisorpedia.



2. 5 Ways to Convert Prospects via Red Zone Marketing

You’re starting to get more prospects, but how do you turn them into clients? Once you have made an initial connection with a prospect, you might think you should immediately highlight your services, however, it’s important to build a relationship first. Here are five ways to do this.

  1. Don’t sell. attract!
  2. Understand your audience. research your prospect online.
  3. Ask once, listen twice
  4. Offer some immediate takeaways
  5. Don’t lose touch

Get all the insight in the blog.

RedZone Marketing

3. Episode 74: Activating Clients as Agents for Growth – A Conversation with Jackie Wilke via The Advisor Lab

Jackie Wilke, Vice President and Advisor Consultant at First Trust discusses how she has built her career coaching and training advisors on how to grow their practice through marketing and strategic business development in this episode. They dive into how you can activate your clients as an advisor and what this means for your firm’s growth.

The Advisor Lab

4. Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021] via Moz

A lot has changed in the last few years in terms of marketing and email remains consistent. So, when it comes to email some reasons to do this are that email has a high ROI, it is cheap and it makes other channels more effective. Why should agencies offer email?

  1. Your customer knows it works
  2. It is a concrete deliverable
  3. It leverages existing offerings
  4. It’s predictable
  5. You can expand it over time

To find out the tactical parts of using email, check out the entire article.

Email marketing

5. Kitces & Carl Ep 71: When You Want To Delegate But Don’t Want To Manage via Kitces

Many long-time solo financial advisory firm owners with successful practices are eventually faced with the choice either to continue growing their practice into a larger business, or to  level off the growth so that they can maintain a solo practice. And depending on what you choose, you probably have different goals So, depending on what you choose, do you need to get hire more employees or outsource some of your work? This article weighs in.

Michael Kitces

Struggling With What Content to Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).

Get All The Details Here

About the author

Blair Kelly

Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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