We hope everyone is having a great October so far full of everything 🎃! Before you start your week, settle in with your favorite cup of coffee to enjoy our top reads on strengthening your social media strategy, converting to a client-centric experience, optimizing technology use, the importance of making your brand recognizable, and homepage design tips.
1. Social Sucking? 5 Ways Financial Advisors Can Revitalize Their Social Strategy via Lead Pilot
Having an effective social media strategy in place for businesses is a necessity. It’s important to realize that not all social media is necessarily good social media. It’s critical that you spend the time and effort to ensure that your social media efforts are successful. If your social media efforts are doing more harm than good for your business’s online reputation you might want to consider revamping your strategy. Follow these five ways to reboot your social media strategy.
2. Are You Adapting for Your Future Clients? via Journal of Financial Planning
How do you adjust your services to meet the needs of your clients? From constantly evolving technology to consumer demand for personalized, convenient service experience, adapting to your clients is a must. This blog explores central questions explored in new research from SEI and FPA that illustrates the importance that financial advisors prepare to adapt to a client-centric experience in the future. 
3. 5 Ways Advisors Can Optimize Their Technology Use via SEI
Keeping up with the continuously changing technology can be a challenge, but we can assure you that it’s necessary and worth it to do so. If you don’t have much familiarity with different technology tools you can be utilized to help boost your business, this read is for you. Follow these five rules of thumb to help guide you in your use of technology.
4. Distinctiveness is marketers’ main challenge via Marketing Week
According to the article, making their brand distinctive is marketers’ main hurdle, but too many are zoned in on differentiation and are misjudging the impact of having a brand people instantly recognize. If you want to learn how to make sure your brand is memorable and stands out to customers, take a hint from Snickers. Read more to learn what you can take away from Snicker’s distinctiveness.
5. 17 Web Design Stats to Help You Create a More Effective Home Page [Infographic] via Social Media Today
Having an optimal homepage design is essential in order to drive traffic to your website and keep site visitors engaged with your content for longer. Making a strong first impression is a must! Its essential that you draw your site visitors in right from the start and these 17 tips should help you do this.
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