We’re chugging right along as we move closer and closer towards Halloween and then the holiday season. It’s hard to believe, but the “busy season” is definitely right the corner. To get your week started right, we wanted to share five of our favorite articles of the week including the marketing strategies that attract and retain millennial clients, incorporating email marketing into your strategy, niching down and more.
1. 4 Marketing Strategies To Attract and Retain Millennial Clients via Advisorpedia
Chief Evangelist of FMG Suite and Twenty Over Ten, Samantha Russell discusses the four marketing strategies you can use to attract and retain millennial clients, which includes:
- Offer alternative billing or fee structures
- Add live chat to your website
- Provide more DIY resources
- Offer a texting opportunity
Want to find out more? Check out the video below!
2. Let’s Talk About Facebook via Perfectly Planned Content
As a business owner, it’s important to control the things that you can control. And when Facebook and Instagram went down last week, it showed how many things are actually out of our control. However, something that you can control is email marketing, so incorporating this into your overall strategy is a great idea. Want to find out how to best to do this?
Be sure to check out the video below from Zoe Meggert.
3. Are You Speaking the Same Language as Your Clients? via Absolute Engagement
There can often be a disconnect when meeting with your clients, especially in terms of your retirement plans. Some clients may want to work part-time in retirement rather than taking the traditional route, and if you aren’t fully prepared for this, you may be losing the relevance in the process.
For advice on how to speak the same language as your clients, be sure to check out this article from Julie Littlechild.
4. via iMPACT
Whether you are just getting started with inbound marketing or have been working at it for a while, it’s still great to see inspiration either to help you get started or tweak your current strategy. And in this article, you can see 17 examples of companies who are crushing the inbound marketing game. Be sure to check it out below and get inspired.
5. Podcast 62: Choosing The Right Niche For Your Advisory via FMG Suite
On this episode of the Market in Motion podcast, hear from Mike Woods as he sits down with the founder of Dentist Advisors and Elements, Reese Harper to discuss how to find your niche audience. These three steps include:
- Selecting the right market for your advisory.
- Measuring the complexity of your potential niche.
- Communicating value to your niche.
Give this podcast a listen and discover exactly how you can niche down and create a stronger marketing strategy for your advisory firm.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).
About the author
Blair Kelly
Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
