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By Lauren Keeports Outreach

Five Little Things for Your Monday: October 10, 2016

6 minute read

We hope everyone’s Monday is off to a great start! This week’s Five Little Things features blog posts that you may have missed, but are full of great information on images and interactive media – everything from photos to logos! So, get ready for Five Little Things- Image is Everything edition!

1. Your Company Logo – The Foundation of Your Brand

A logo is an essential part of any company’s overall marketing strategy; it’s a company’s most important graphical representation. A great logo could even be the deciding factor that helps a potential new client choose your company rather than a competitor. The importance of logo design is no different for financial advisors. In fact, for advisors especially, a logo must convey trust, competence, and stability.

This post contains a brief video of Twenty Over Ten’s Co-Founder, Ryan Russell, and Director of Sales & Marketing, Samantha Russell, answering common questions from clients about their logos. The four types of logos are broken down and then our logo design process is explained. Want to know what you should consider when creating a logo? This post lays it all out for you.

What is an example of a financial advising logo?

2. 10 Best Sites for Free Stock Photos

We all know that images are one of the most engaging (and therefore important) components of online marketing, but unless you’re willing to pay significant costs for access to a database, trying to find good quality, high-resolution images can be incredibly time-consuming. But your website, blog and social media posts need great images, so what do you do?

We’re helping you out by rounding up our 10 Go-To Websites for free high-quality, beautiful stock photos that you can use anyway you wish! These are our own personal favorite places to find photos when we need images for our own blogs, social media, or client websites. This post lists ten awesome resources, then describes each and even includes sample images.

What is an example of a free stock photo site?

3. How to Write a Strong Bio for Your Website (It’s one of the top pages read on advisors’ sites after all!)How to write a strong website bio

We can never stress enough how important it is to include a strong bio on your website! It’s a key component in building trust and credibility with prospective clients. Here, we break down the factors that make up a strong bio for a financial advisor. Everything from how to build a great first impression to personalization is covered. Enjoy, and start writing!

4. What Do People See When They Search for Your Business?

Not having a full understanding of digital marketing and the rules of the today’s digital world often leave advisors scratching their head as to where to get started. One of the easiest things you can do is ensure you are taking control of the search results that are displayed when a potential client searches for your name or your business. Included in this post is a video with Twenty Over Ten’s Director of Sales and Marketing, Samantha Russell, entitled, What Does Your Digital Presence Say About You? This video provides tips to make your business more search-engine friendly and help you take control of your online marketing.

What is Facebook live

5. Facebook Live: The Future of Marketing for Financial Advisors?

Facebook Live is a hot new social media tool that company’s are increasingly utilizing to increase their online presence and engage with both clients and prospective clients. Yes, even in the financial industry! Learn what exactly Facebook Live is, how it’s different from Periscope, why you should use it even as a financial advisor, how to shoot a great Facebook Live video, and learn about a camera beyond the iPhone for recording live video.

We hope you enjoyed this Monday’s Five Little Things- Image is Everything edition!

You might also want to check out: Your website is awful and it’s a problem and How I re-branded my practice in two months for under $1,500

THE COUNT DOWN IS ON!

Be sure to check out: All Eyes On Us, We Have Some Big News Coming