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By Lauren Keeports Outreach

Five Little Things for Your Monday: November 28, 2016

3 minute read
Five Little Things for Your Monday: November 28, 2016 Featured Image

Happy Monday, we hope everyone is having a great November! Here is our last Five Little Things post for this month.

1. Instagram Gets Into the Disappearing Video Game to Counter Snapchat

Instagram is getting into the disappearing act as it tries to replace Snapchat as the essential app for ephemeral photos and videos. The Facebook-owned app launched a live video feature that broadcasts and quickly deletes. It also introduced disappearing photos and video chatting, which replicates the core Snapchat experience. It’s clear that Instagram has become Facebook’s main line of defense against the surging popularity of its rival.

Marketing resources for financial advisors

Marketing resources for financial advisors

2. 5 Business-Blogging Mistakes — and How to Fix Them

The number of financial planning blogs has exploded, as it is becoming increasingly known that it is a smart way to connect with existing clients and cultivate relationships with new ones. Certified Financial Planner, author, and blogger, Jeff Rose, has seen business blogs that are an absolute disaster — ineffective, generic or simply unable to reach their potential. Here he describes the blogging lessons that he has learned and the common mistakes that hold businesses back.

3. Nielsen: Mobile targeting is getting better, particularly when targets are narrower

In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks.

Marketing resources for financial advisors

4. Link building is (specialized) marketing

Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.

5. 2 Students Turned November Into Brandsgiving With These Fun Ad MockupsMarketing resources for financial advisors

How do you show brands you’re grateful for them? If you’re Cat DeLong and Micah Wilkes, creative directors for the Brigham Young University AdLab, a student-run, professionally-mentored ad agency, you spend November producing creative for 30 brands. Their project, Brandsgiving, is simple: Pick 30 brands you love, then each day randomly select one and spend an hour developing art and copy that conveys its message.

We hope you have enjoyed this month’s Five Little Things posts- see you next Monday for our first December edition!

You may also like: From the Archives: Our 10 Most Read Blog Posts of 2016 and Advisor Showcase- Fintentional