Who’s looking forward to Thanksgiving this week? We sure are! Before you settle in for the holidays, read our top reads on inbound marketing, how to use tools for keyword research, the secret to using a voice of the client strategy, how to be authentic, and tips to boost your social media strategy.
Deciding whether inbound marketing or outbound marketing is optimal for your financial advising firm is a big decision. Before you determine which is a better fit for your financial advising firm’s marketing efforts, it’s critical that you know the difference between the two so you can make an informed decision. Check out this blog to learn the benefits of why inbound marketing is best for your financial advising business including three ways that you can utilize inbound marketing to boost your marketing strategy.
2. Find Rankings Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research via Moz
Keyword Explorer is a great tool for uncovering keywords. It can save a lot of time when it comes to keyword research and uncovering the details. So, how exactly does it help you? It helps by breaking down:
- How to do a general keyword search
- How to discover rankings keywords for a particular domain or an exact page
- How to quickly find keywords for a URL or specific page
- How to check rankings for a set of keywords
- How to track your keywords
Check out the video and entire article for this awesome keyword assistance!
3. Adopting a Voice of the Client strategy – Becoming Referable podcast via The Client Driven Practice
Many financial advisors wonder what the secret is to be referable. According to this podcast, research has indicated that engaging your clients in co-creating the experience you provide them can lead to increased brand loyalty and referrals. This podcast focuses on applying the voice of the client strategy and how to utilize client trends to enhance your business strategy.
With the holidays right around the corner, if your financial advising firm is going to send out holiday cards or a holiday email, do it with intention. Make sure that you send something that shows that you care about your clients. Generic and bland cards say that you have generic clients. Read more to learn ideas to get started with a holiday card that is authentic.
When thinking about your social media strategy for next year, including LinkedIn in this is a great idea! The below infographic breaks down all the different statistics that come when using this awesome platform in your social strategy.
- LinkedIn demographics