Let’s get right to it! Here are this week’s Five Little Things for your Monday:
Brands are making a Spectacle of themselves, already trying to fit Snapchat’s new glasses into their marketing games. Spectacles hit the streets on Thursday and agencies lined up to snatch them. Spectacles are sunglasses that take 10-second videos from the point of view of the wearer and then uploads them directly to a Snapchat account. Learn how this product can take your brand marketing on Snapchat to a whole new level.
An ebook is an excellent choice for a freemium or a premium. It allows you to give valuable knowledge to people, which anchors your expertise in their minds. It also entitles you to tactfully pitch them while they’re reading. Best of all, an ebook is the easiest way to attract the benefits from the principle of “Givers Gain.” Before you think, “I can’t write!” or “I don’t want to write a whole book just to give it away!” let me assure you that an ebook is a great giveaway, worth the effort and doesn’t have to be anywhere near as long as a “regular” book. This article describes the easiest, fastest way to get an ebook done in three steps.
2016 was an amazing year for online marketing, but the industry never slows down. We haven’t quite hit the end of the year, but it’s time to start thinking about how the industry’s going to change in 2017—and how you can prepare accordingly. Marketing is a field dominated by those with the foresight to plan ahead, anticipate changes, and jump on trends before your competitors do, so take note of these trends to come and prepare for them. You don’t have to use all of them, but you should be aware of their existence if you want to continue being competitive in your industry.
There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for them. They are experts in their business, but they simply don’t have the time to become experts in the ever changing world of online marketing. Make sure your marketing efforts aren’t the result of off-the-cuff thinking because it will show. Making the time to take a strategic approach and develop a marketing plan is your best chance at success, and here’s why.
From January 2017, Google is set to carry out its newest update to its mobile search algorithm. Google’s ‘mobile- friendly’ update consists of two main changes aimed at improving the user experience. With over half of all searches coming from mobile devices, it comes as no surprise that Google prioritizes mobile search and wants to make the experience more accessible for users.