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By Elizabeth Ritger Outreach

Five Little Things for Your Monday: November 20, 2017

5 minute read

Before you kick up your heels and turn on some football, take the time to check out some of our favorite marketing articles of the week!

1. Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It) via Neil Patel

Your email ROI reflects the overall success of all of your email campaigns. And, on average, email marketing has the highest overall ROI in comparison to other marketing techniques. It’s a whopping 4,000%. That’s a $40 ROI for every $1 spent on email. Talk about massive potential! But, unfortunately, there are many problems. For example, your email ROI is likely low because your emails aren’t even reaching the inboxes of your recipients. And you probably don’t even know they aren’t if you aren’t tracking them. Email ROI is all about deliverability. Deliverability refers to the number of emails that make it to the recipient’s inbox without the email provider bouncing it or marking it as spam. In this post, I’ll tell you about some quick, simple ways to boost the deliverability (and ROI) of your email campaigns.

Neil Patel blog

2. Brand Touchpoints: Reinforcing Your Brand With Intention via ETF Database

You’ve likely spent countless hours and put in significant work on your brand messaging. Initially establishing your brand and revisiting it periodically is definitely time well spent. Once you created your brand, however, what steps did you take to actually implement it? Be honest. Are you reinforcing your brand with intention and using every possible opportunity as a brand touchpoint? Don’t make the preventable mistake many advisors do of creating a strong brand message and then neglecting to integrate it into their business properly.

3. Why Financial Advisors Should Be Utilizing SEO & Digital Marketing via Social Rank

By and large, the financial advisor business has mostly been referral-based. Unlike most other industries, someone can’t easily find advisor reviews on websites like Yelp.  Just because that is the current landscape does not mean that will be the future landscape.  All business is moving online.

That’s why Amazon scares the hell out of every brick and mortar retailer out there.  The fact of the matter is there is a huge void online in the financial advisor industry.  The first wave of advisors to shift their focus to internet marketing are going to cash in the most.  Mark my words.  Financial Advisor SEO & Digital Marketing are going to be an integral part of generating leads for all Financial Advisors in the future.

4. Marketing 101 for Advisors: Defining You and Your Audience via Investopedia

Great marketing is not easy. But it is necessary to grow and expand. In the financial services industry where pretty much everything you’re “allowed” to do is strictly regulated, achieving great marketing becomes even more of a challenge. A vast majority of financial advisors are not marketers by trade so more often than not, they’re not sure where to start.

We’ve put together this informative Marketing 101 article for financial advisors willing to up their marketing game. The resources and other articles linked here are designed to give you ideas and point you in the right direction.

Investopedia for Financial Advisors

5. 6 Tips to Boosting On-Page SEO for Your Financial Advising Website via IRIS

Here at Twenty Over Ten, we spend a lot of time thinking and talking about SEO. This is because it is always changing and evolving, so complex, and most importantly, vital to financial advisor marketing. The world is moving completely digital and you can’t fall behind! We are dedicated to keeping up with SEO factors for financial advisors so you don’t have to and have made on-page SEO easy with these six tips.

You may also like: How Financial Advisors Can Drive Revenue Through Digital Experiences: A Case Study, Our Top 10 Most Read Blog Posts of 2017 and Marketing to Millennials on Social Media: As Told by a Millennial