We can’t believe it’s already the third Monday in November. We are looking forward to Thanksgiving next week and taking some time to unwind with family and friends. Before you get into the groove of celebrating the upcoming holidays, sit back and enjoy our top reads this week on finding your clients on social media, picking the right technology to leverage your business, psychological aspects to help you improve your brand awareness and trust, email marketing trends, and why your website isn’t ranking well.
In today’s highly digital world, social media is the new way to reach your customers and connect with them. However, it’s crucially important that when you are posting on social media your content gets to the right people. This article highlights 6 ways for you to find your customers to grow your financial advising business.
Are you looking to become an independent financial advisor? That’s great! But first, it’s essential that you pick the optimal technology for you to use to leverage your new business. Read more to learn the best technology to use if you are a financial advisor who is looking to go independent.
Building brand trust and credibility can be a major hurdle for many financial advisors who are just starting out. For people to trust you with their finances, you need to make sure that you are able to effectively prove your brand’s credibility so they feel comfortable working with you. Building trust with current and prospective clients should be a key part of your digital marketing strategy. This infographic outlines 5 key psychological aspects to help you improve your brand awareness and trust.
Email marketing is one of the most cost-effective marketing tactics for financial advisors. However, keeping up with the latest marketing trends is essential in order to bring in results and ensure that your email campaigns are successful. Read more to learn how new email habits should be changing the way you approach your marketing strategy.
Is your website not ranking well in search engines? There can be many reasons why your website isn’t ranking well, but more often than not there are just a few main factors that influence your website’s ranking. Read more to learn 10 reasons why your site isn’t ranking well in Google.