Happy first Monday of May! A new month brings new hope and new opportunities. At Twenty Over Ten, we are optimistic about what the future holds. Before you get started with your week ahead, settle in to read our top reads on landing page pop-up best practices, how to educate your clients during a crisis, how to differentiate your virtual event, how to appeal to different generations on social media, and the significance of having an optimized Google My Business listing.
1. 6 Landing Page Pop-Up Form Best Practices + Examples via Lead Pilot
If you think that pop-ups are dead, think again! In fact, when “good popups” are used, 20-70% of visitors will provide their contact information. If you want to get prospective clients’ attention then utilizing well-designed pop-ups is a great strategy to utilize. This read dives into 6 landing page pop-up form best practices to help you optimize your strategy and create the most effective pop-ups possible.
2. Be an Educator – Clients Need Information Now! via Advisor Perspectives
Now more than ever your clients want (and need) to hear from you. They have questions. They are worried. They are concerned. This is your time to step in and provide them with helpful and relevant information to ease their worries. Use this time to show your expertise and prove your value. This read outlines steps to take to communicate to clients in a helpful way during a crisis.
3. Four Easy Tips to Make Your Virtual Event Stand Out via Cision
In the wake of the Coronavirus, everyone is moving their in-person events
4. How Different Generations of Consumers Use Social Media [Infographic] via Social Media Today
Social media marketing is extremely effective when implemented correctly. In order to create an efficient social media presence, it’s critical that you research which social media platforms your niche audience is active on. To give you some more insight, this infographic breaks down how different generations use social media differently.
5. When Your Google My Business Listing Becomes Your Lifeline via Search Engine Land
The Coronavirus has changed the way marketers approach their Google My Business listing. Businesses that were already working to optimize and update their GMB listing frequently were better prepared for the pandemic than those who let their listings fall out of date. This read highlights three truths that have emerged from the Coronavirus pandemic that will make you realize how important having an up-to-date GMB listing is.