We hope that everyone had an enjoyable weekend and that you are ready to take on this week just like we are! One of our favorite things to do on Monday’s is to catch up on our favorite articles, so take it easy and enjoy your morning cup of joe while diving into our five favorite marketing articles from this week covering topics like Google My Business, remarketing keywords, insourcing vs. outsourcing content, video marketing, and content formatting
Google is amping up the way businesses can use its services through the introduction of Google My Business, Google’s option for companies to share their key business information to help solidify and improve the accuracy of their Google presence. Your firm’s Google My Business listing includes relevant information to searchers such as contact information, hours of operation, events, and more. Therefore, it’s crucial that you optimize your Google My Business listing. Google has added a range of options to improve Google My Business including:
- The ability for businesses to add short blog posts
- Analytics tools to help organizations understand how people are discovering them via search
- Increased capacity to ensure your business appears in Google Maps
Remarketing campaigns allow you to continually engage with people who have visited your website, but didn’t make a purchase. Through targeted pay-per-click ads, you can make sure your brand is front and center at relevant places throughout the internet, reminding the user of their interaction with you and encouraging them to revisit and make a purchase. There is huge potential to target these customers and guide them back towards your business using a remarketing campaign. In short, if you aren’t remarketing keywords, you’re missing out!
Unsure how to get started with a remarketing campaign? The article states to use your ad words account to create a remarketing list. On Microsoft Advertising, you do this by clicking on the Campaigns page and then Shared Library, then Audiences. Under the Audiences tab, click Create Remarketing List.
Often times financial advisors are unsure whether they should insource or outsource content. After all, building a website for your financial planning business is a big step to take! When you are growing your business you need to think of your advisor website as a 24/7 marketing machine. If you’re unsure whether you should be insourcing content or outsource content, this article will give you an extremely honest, transparent, and in-depth comparison based on over nine years of helping companies outsource AND insource content to help you make an informed conclusion.
4.5 Reasons Why You Need Video in Your Marketing Strategy (With the Stats to Prove it via Entrepreneur
Unsure if video marketing is a useful marketing strategy for your firm? Video marketing is becoming more and more popular as a marketing strategy because people retain more information from watching a video than reading content. People also tend to stay on a site longer if there is video content. In fact, the average user spends 88 percent more time on a website with video. Videos also help introduce companies to potential customers and build lasting relationships with existing customers.
Below are five reasons the article points out as to why you should be utilizing and incorporating video in your marketing strategy:
- Video can improve SEO
- Videos keep users on the page longer
- Video is captivating
- Video leads to more conversations
- Video is more shareable
It can be challenging to keep reader’s engaged with your firm’s content. This article points out helpful tips and tricks to help create a visually appealing, easy-to-read piece of content. According to the article, there are multiple ways to optimize your text and direct readers to the information you want them to see. Below are some tips the article suggests:
- Break up your text. Things like lists, bolding, and section headers help readers scan for answers to their questions.
- Be thoughtful with your links. Quality links help keep readers on the site and can signal to search engines that your content is useful.
- Spice up your content with multimedia. Not only will it draw more eyes to the post, it will increase the chances of your content being shared on social media.