It’s Monday, May 15th and this week’s Five Little Things covers creating website backlinks for SEO, targeting millennials, and marketing technology tools. Take a look!
If you want to build your business, become a Ghostbuster. I’m not referring to the movie, exactly. I’m talking about the theme song.
If that song were a real advertising jingle as opposed to a fictional one, it would rank right up there as among the best of all time. Its message is simple. If you have this specific problem—say, a slimy green ball of ectoplasm living in your fridge—then you know exactly whom to call. The song builds an instant connection between a customer need and a brand. You couldn’t ask for better marketing.
Have you ever been stuck atop a production plateau or seen your business head in a steady decline and wondered what it would take to turn your business around? Most advisers and agents go through peaks, valleys and crossroads at some point in their careers. There are many ways to pivot and change your trajectory if you find yourself in need of a re-route. Here are a few of my suggested steps to help you.
If you’ve ever worked on a link strategy, you’ve probably sent out link requests. The idea is simple––just ask a site for a backlink. It’s the most direct way to get new links, and when it works, it’s super convenient. But there’s a problem. This isn’t a perfect strategy. Often, these requests get lost in a flood of emails. It’s easy to understand when you think about the fact that the average person receives 88 emails a day.
Sometimes, your request will get ignored because it’s not a high priority. Other times, your request will get flat-out denied. You’ll get a response, but it won’t be the kind of response you want. So what do you do? You have to create a backlink request that is impossible to ignore or turn down.
I know that doesn’t seem like an easy job, but once you know what site owners are looking for, it gets a lot easier. And if you care about getting high-quality links, you absolutely need to know how to write a good link request pitch. It’s a valuable skill for any SEO or marketer to learn. I’m going to break down the process of creating a link request that will work for you and help you get new authority links. This will work no matter what niche you’re in and no matter how big your site is.
It might be time to consider making a distinction when talking about Millennials. As New York Magazine points out, Millennials appear to be splitting themselves into two categories: “Old Millennials” and “Young Millennials.” Learn how to differentiate the two and build relationships with both.
Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Columnist Alison Lohse explains what to look for.