Happy Monday! We hope that you had a great weekend and were able to relax and spend some time with your family. As some states and businesses start to slowly reopen, we hope that this brings about some hope for the future as things can return to normal eventually. It’s important to spread positivity, so we hope that this week’s Five Little Things article provides you with some helpful insight and information to help you and your business.
1. Marketing to Different Generations on Social Media During a Crisis via Lead Pilot
This article originally appeared on Advisor Perspectives and is so timely in the midst of the coronavirus pandemic. 3.8 billion people are now on social media, and with that being said, it’s such a great tool to share your content, find relevant information and gain new prospects and clients. However, it is not a “one size fits all,” so how do you cater to the different generations on social and best appeal to your niche? Check out the blog to find out!
2. Incorporating Stories into Your Content as a Financial Planner via Perfectly Planned Content
People do not buy goods and services. They buy relations, stories, and magic.
-Seth Godin
This quote is so important when it comes to telling stories that showcase your firm and your brand. When including stories in your marketing strategy, some ways to do this are in:
- Your website copywriting
- Content
- Lead Generation
Check out the full article for more details on incorporating stories into your overall marketing strategy.
3. COVID-19 Pandemic: Digital Marketing Do’s and Dont’s for Financial Advisors via Practice Management Blog
As we continue to navigate the coronavirus pandemic, it’s important that you switch up your digital marketing to better communicate with your prospects and clients. The do’s and dont’s for financial advisors are:
Do:
- Regularly meet with clients
- Address the problems your prospects and clients face
- Keep advice short and easy to understand
- Address the economy and what to expect
- Provide resources online
Don’t:
- Spread negativity or fear
- Forgo accuracy to be timely
- Miss out
- Leave them guessing
- Stop Prospecting
For more details on each tip, check out the full article.
4. 16 Free Tools to Sharpen Your Writing Skills [Infographic] via Social Media Today
As people are staying home and may have some more time on their hands, it’s a great time to sharpen up their writing skills. Content marketing has always been a huge part of a website, but it’s becoming even more important, so check out the infographic below for 16 free tools you can use to boost your writing skills.
5. Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World? via Moz
When the traffic to your site starts to drop, especially during a crisis, you ask yourself it is just my site or is this happening to everyone? Some questions to ask are:
- Did your traffic really drop?
- Did your rankings drop?
- Did Google do something?
- Is this happening around the world?
It’s important to keep the big picture in mind, and check out the entire blog for more tips!
