We are digging this week’s Monday Five Little Things article and all the awesome articles included. We’ve got tips on the SEC Ad rule and creating stronger content, but the real star in this week’s article is LinkedIn. From the most common mistakes, we see advisors make on LinkedIn plus how to correct them to how to grow your connections, we’ve got everything you need and more.
A strong social media strategy is an important part of your overall marketing plan, so it’s important that you are putting out content that drives traffics and connects with prospects and current clients. You may feel as if you are doing everything right, but you still aren’t getting the type of traffic that you want. And if you are looking to improve your strategy, LinkedIn is a great place to start. Here are five of the biggest mistakes that we see advisors make on this platform.
- You forget to write with your audience mind.
- There is no context
- You neglect audiene engagement
- You aren’t using hashtags
- You use too many links
For more insight into each plus ways to correct them, check out the full article on Advisor Perspectives where Samantha Russell offered her insight.
LinkedIn is an incredible platform for connecting with others, and in the video below, find out how this advisor went from 600 followers with low activity to over 8,000 followers, with a majority of them being the ideal clients. In the beginning, he used “The Two-Pronged Approach,” by using videos and PDFs. To find out how this helped him connect with more people, check out the full video below.
The SEC Ad Rule changes went into effect on Tuesday, May 4, which means that RIAs are going to be able to switch up their marketing. Two of the big things that will change due to this rule are:
- Google Reviews
To find out more about each and how advisors can utilize these aspects in their marketing, check out the quick video below from Johnny Sandquist.
Hear how Sara Grillo, CFA would summarize LinkedIn for financial advisors in the single world of energy. If you want to get better at LinkedIn and you’re a financial advisor, it’s about how well you are able to transfer your energy to the audience and how it makes them feel. Want more insight? Give the podcast a listen.
When you’re trying to build quality links for your website, one of the best ways to do that is by creating engaging content and pitching writers to secure media coverage. To do this, it’s important that your content is timely, and another thing you can do is to implement surveys. Here are four ways to do this:
- Identify the trends
- Consider new perspectives
- Draft the survey
- Promote the results
Ask yourself how tapping into someone else’s perspective can provide you with more valuable content and find out more in the full article.
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.