facebook twitter instagram linkedin youtube thumbs-up thumbs-down

Subscribe &
Stay Connected

Join our newsletter to get useful tips and valuable resources delivered to your inbox monthly!


By Blair Kelly Outreach

Five Little Things For Your Monday: May 10, 2021

6 minute read
Five Little Things For Your Monday: May 10, 2021 Featured Image

We are digging this week’s Monday Five Little Things article and all the awesome articles included. We’ve got tips on the SEC Ad rule and creating stronger content, but the real star in this week’s article is LinkedIn. From the most common mistakes, we see advisors make on LinkedIn plus how to correct them to how to grow your connections, we’ve got everything you need and more.

1. The Worst Mistakes Advisors Make on LinkedIn via Advisor Perspectives

A strong social media strategy is an important part of your overall marketing plan, so it’s important that you are putting out content that drives traffics and connects with prospects and current clients. You may feel as if you are doing everything right, but you still aren’t getting the type of traffic that you want. And if you are looking to improve your strategy, LinkedIn is a great place to start. Here are five of the biggest mistakes that we see advisors make on this platform.

  1. You forget to write with your audience mind.
  2. There is no context
  3. You neglect audiene engagement
  4. You aren’t using hashtags
  5. You use too many links

For more insight into each plus ways to correct them, check out the full article on Advisor Perspectives where Samantha Russell offered her insight.

Mistakes advisors make on LinkedIn

2. Financial Advisor LinkedIn Strategy. What’s Working Now? via Streamline My Practice

LinkedIn is an incredible platform for connecting with others, and in the video below, find out how this advisor went from 600 followers with low activity to over 8,000 followers, with a majority of them being the ideal clients. In the beginning, he used “The Two-Pronged Approach,” by using videos and PDFs. To find out how this helped him connect with more people, check out the full video below.

3. Quick Thoughts on the Advertising Rule Updates for RIA Firms via Three Crowns Marketing

The SEC Ad Rule changes went into effect on Tuesday, May 4, which means that RIAs are going to be able to switch up their marketing. Two of the big things that will change due to this rule are:

  1. Google Reviews
  2. Testimonials

To find out more about each and how advisors can utilize these aspects in their marketing, check out the quick video below from Johnny Sandquist.

4. LinkedIn for financial advisors in a single word via Sara Grillo

Hear how Sara Grillo, CFA would summarize LinkedIn for financial advisors in the single world of energy. If you want to get better at LinkedIn and you’re a financial advisor, it’s about how well you are able to transfer your energy to the audience and how it makes them feel. Want more insight? Give the podcast a listen.
Sara Grillo podcast

5. How to Use Surveys to Tap into Trending Conversations (and Build Links) via Moz

When you’re trying to build quality links for your website, one of the best ways to do that is by creating engaging content and pitching writers to secure media coverage. To do this, it’s important that your content is timely, and another thing you can do is to implement surveys. Here are four ways to do this:

  1. Identify the trends
  2. Consider new perspectives
  3. Draft the survey
  4. Promote the results

Ask yourself how tapping into someone else’s perspective can provide you with more valuable content and find out more in the full article.

Surveys for trending topics

 

Struggling With What Content to Share on Social Media or via Email?

We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).

Get All The Details Here

About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

Twenty Over Ten Showcase

"The Twenty Over Ten website continues to deliver results, both in activity, and more recently in client acquisition."

Josh Null - Gulf Coast Financial Advisors

Schedule A Demo