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By Lauren Keeports Outreach

Five Little Things For Your Monday: September 12, 2016

4 minute read

Happy Monday, everyone! The month of September is a busy one around here, as our team is attending conferences throughout the country. If you attend a conference and see our booth – please stop by and say hello! We’ll be happy to offer a free assessment of your current website and digital marketing, and share the what you’re doing well as well as ways you can improve.

FPA Conference 2016
We hope to see you at an upcoming conference – please come by and say hello!

In continuation with our Five Little Things series, here are five marketing news updates from the past week that our Twenty Over Ten team found insightful or are excited about.

1. 10 Things You Need to Learn From Apple’s MarketingMarketing resources for financial advisors

With the upcoming release of Apple’s iPhone 7, it’s amazing to think about how far the company has come and how much success they’ve achieved. Despite the incredible competition in the mobile industry, you’ve never seen Apple engage in a price war, have you? Find out why with these ten marketing tips that Apple lives by (that you too can implement into your marketing strategies!).

2. When It Comes To Mobile Marketing, The More Things Change, The More They Stay The Same Marketing resources for financial advisors

The importance of incorporating mobile strategies into your business is talked about constantly and we at Twenty Over Ten definitely stress this to our clients as well. However, it is important that you have just that- a strategy. It can be easy to quickly throw money into mobile solutions because it’s “the next big thing” or so that you don’t feel left out, without actually strategizing how to optimize this for your company. Click here to read the full article and make sure you and your company are tackling this channel effectively.

3. The 5 Worst Social Media Practices Brands Should Avoid

In social media, as in humor, timing is everything. Experts weighed in on the best time NOT to post that pic or tweet, so your firm avoids the backlash that some of these companies faced for their posts.

Marketing resources for financial advisors
Marketing resources for financial advisors

4. Email marketing in the age of social media

Which is better: email or social? Columnist Scott Heimes explains why it doesn’t have to be one or the other; your email marketing and social media efforts should go hand in hand.

5. Why Snapchat Might Be Your Next B2B Marketing Tool

Snapchat is now a strong channel for B2B and B2C marketing. For those of you who still think of snapchat a silly app only for young people, this article breaks down exactly what Snapchat is, describes how several major companies are incorporating this platform into their marketing strategies, and then provides five tips on how you can be successful with the tool as well.

Marketing resources for financial advisors

We hope you found these articles as interesting as we did! Be on the lookout next week for another set of Five Little Things for your Monday.

Also be sure to check out these awesome Advisor Website Showcases: CopperTree Financial Planning & Investments and David Grant from Retirement Matters